Marketing Manager - Surrey, Canada - Westland Insurance Ltd.

Westland Insurance Ltd.

Verified Company

Surrey, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We're searching for a Marketing Manager - B2B. Are you searching for new possibilities?

Westland Insurance Group Ltd has an exciting opportunity for a Marketing Manager - B2B to join our marketing team. The role can either be fully remote, or undertaken on a hybrid basis if based in Vancouver.

Discover what's possible, with Westland.

The Westland story is all about growth, and that means plenty of possibility for everyone on our team.

Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment.

As we continue to open new doors, we're inviting amazing people like you to join us.

As Marketing Manager - B2B, you will step into a newly created role and lead the marketing strategy and execution for Westland's commercial brands and products.

This includes Westland's commercial insurance division, as well as Westland MyGroup, Westland Express, and Westland's benefits division.

Interested in learning more?

Why you'll love Westland:

An open, flexible and welcoming workplace.
Plenty of opportunities to grow and learn.
Autonomy to own your own success.
Total rewards program that takes care of your financial, physical, and mental health.
Amplifying Communities, a program to support causes that matter most to our employees.

Why we'll love You:

Bachelor's degree in marketing or a related discipline.
5+ years in a senior B2B marketing role.
Highly collaborative, able to partner with sales leaders to drive aligned and effective sales and marketing initiatives.
Strategically minded, as well as a master of execution.
Strong attention to detail and keen focus on quality.

Once here, you'll:

Build the strategy and define the gotomarket for three separate commercial segments, each with a unique product, brand, positioning strategy, and target audience.
Manage each commercial segment's marketing budget, including tracking, monitoring, and approving marketing expenses relative to budget allowance.
Maintain brand standards, and develop digital and print collateral that aligns with each segment's visual identity and positioning.
Developing and maintaining a comprehensive sales enablement toolkit, including brochures, competitive positioning materials, white papers, case studies, presentations, web content, and webinars, to empower our commercial sales teams to exceed revenue targets.
Plan and attend key events, including tradeshows, conferences and branch activations, and partner with sales to create a field marketing plan to support the sales pipeline, and attract new leads.
Measure the effectiveness of marketing programs and identify opportunities and actions to iterate and improve campaign performance and impact.
Lead a team of two, and collaborate closely with Westland's brand, digital and creative team.

Want to get to know each other better? Send your resume our way.

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You belong here
We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people.

Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment.

You will be supported and respected for who you are and for the voice you add to the conversation.