Vice President, Growth - Toronto - Geotab

Description

Who we are:

Geotab is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace , offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking a Vice President, Growth who will be responsible for the strategic architecture and operational health of the company's global revenue engine. If you love technology, and are keen to join an industry leader — we would love to hear from you

What you'll do:

As the Vice President, Growth, your key area of responsibility will be maintaining a high‑velocity, predictable growth model that meets monthly revenue targets through a balanced mix of direct acquisition and global reseller channel enablement. You will serve as the bridge between marketing investment and measurable P&L impact. You will fuel the engine that drives Geotab growth

How you'll make an impact:

• Execute the Global Go‑To‑Market (GTM) strategy by defining the growth roadmap and ensuring acquisition loops are localized for global fleet markets while maintaining centralized efficiency and Geotab's brand standards.
• Optimize Full‑Funnel Unit Economics (LTV/CAC) by monitoring global marketing spend and focusing on the efficiency of customer acquisition across both direct and indirect channels, specifically accounting for hardware‑to‑subscription conversion cycles.
• Orchestrate Performance and Demand Generation to drive Opportunity Pipeline through the centralized management of paid, organic, and lifecycle channels to ensure a steady flow of high‑intent pipeline for both direct sales and Geotab's global reseller network.
• Evolve Growth Strategies to meet customers where they are. Drive new horizons of growth, adopt new tools & strategies to continue to drive awareness of Geotab's products & services in an increasingly LLM‑first world.
• Support Reseller Channel Enablement and Co‑Marketing in collaboration with Sales and Partnerships to build a "Marketing‑as‑a‑Service" framework that provides partners with the infrastructure, leads, and assets required to scale indirect revenue.
• Own Growth Infrastructure and Data Attribution by directing the tech stack strategy to ensure data integrity, multi‑touch attribution, and real‑time reporting of monthly recurring revenue (MRR) and net‑new hardware activations.
• Drive Cross‑Functional Alignment with Product and Marketplace by partnering with Engineering to integrate growth‑focused features into the user experience and leveraging the Geotab Marketplace to drive ecosystem expansion and customer retention.
• Provide Organizational Leadership and Mentorship to a high‑performance growth team, establishing standardized KPIs, testing methodologies, and operational cadences to ensure a culture of rigorous, data‑driven execution.
• Oversee the activities, development and performance of team / direct reports.
• Support Geotab global strategic initiatives.

What you'll bring to the role:

• 12+ years of experience with Growth Marketing in a SaaS company.
• 8+ years of leadership experience.
• North American SaaS/IoT Pedigree: Extensive experience scaling B2B SaaS or telematics organizations in the North American market, with a deep understanding of hardware‑enabled software models.
• Analytical Mastery of Partner Economics: Expert‑level proficiency in SaaS metrics (MRR, NDR, LTV:CAC) and the ability to link marketing activity directly to fleet expansion and hardware activation outcomes.
• Strategic Global Vision: Demonstrated ability to manage growth at scale across diverse geographies (NA, EMEA, LATAM, APAC), navigating the complexities of international market entry and localized demand gen.
• Operational Rigor: A background in high‑velocity testing environments where monthly revenue targets necessitate a proactive, agile approach to strategy and execution.

If you got this far, we hope you're feeling excited about this role Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This posting is for an existing vacancy.

Why job seekers choose Geotab:

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

*The above are offered to full‑time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model with systems, functions, programs and policies in place to support both in‑person and virtual work. We welcome and encourage you to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50 mb DL/10 mb UL. Virtual work is supported with cloud‑based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work‑life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We encourage applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at