Public Relations and Communications Associate - Vancouver, Canada - Magnolia Communications

Description

*COVER LETTER REQUIRED TO BE CONSIDERED FOR THIS POSITION, WE ARE ONLY CONSIDERING CANDIDATES BASED IN GREATER VANCOUVER AREA OR WILLING TO RELOCATE


Responsibilities Include:


Public Relations

• Assist in PR accounts in a variety of industries, such as FinTech, SaaS, and more.
• Research editorial opportunities for clients, as well as stats and evidence supporting press releases and pitch ideas, articles related to key client topics, reporter bios and publication background, etc.
• Daily media monitoring for news and trends pertinent to specific clients' business and report to the account lead.
• Compile media lists and editorial calendars via excel with the use of both Google and AgilityPR efficiently.
• Create media brief documents with detailed and insightful notes to prepare clients for interview appointments.
• Write relevant and compelling press releases, byline articles and media pitches that include a strong hook.
• Brainstorm and devise news angles and campaign ideas to grab media interest.
• Conduct media outreach to secure media opportunities for PR clients.
• Stepup to daily tasks of the day and look beyond key responsibilities to establish new skills.
• Design comprehensive media reports demonstrating Magnolia gathered integrated communications results.
• Keep client documents and deliverables organized to help internal team visibility

Social Media & Community Management

• Support on client social media accounts; including content creation, visuals, posting, content moderation, outreach and reporting
• Work on content creation and help manage the social media channels of the company; including designing images and short videos
• Work on goal settings for social media, including growth, reach, engagement, lead & conversion and monitoring progress
• Help to implement a dynamic social media strategy for Magnolia and our clients
• Help build content on media platforms (Twitter, Facebook, LinkedIn, YouTube, Instagram, Blogs) to reach these goals and develop the clients' and Magnolia's brand
• Monitor the activity on social media platforms
• Adept at creating social media reports (Data Studio experience a plus)
• Develop new and creative ideas for social media across a variety of industries, such as FinTech, SaaS, and more.
• Strong understanding of branding, a keen eye for grammar, and able to keep things organized amidst quick turnarounds.

Requirements:

• Bachelor's degree or similar level certificate related to journalism, marketing, public relations and communications desired
• 23 years' experience in communications and/or public relations preferred; prior experience working in an agency is an asset
• Keen interest and working experience in high technology, finance industry are assets
• Creative, analytical, critical and personable skillset
• Experience in writing press releases, designing presentations through PowerPoint and creating clean, concise documents in Microsoft word is useful
• Experience with writing media pitches and conducting media outreach
• Experience managing social media accounts, including drafting content, posting, engaging with audiences and reporting
• Experience using social media management platforms such as Hootsuite and Sprout Social
• Detailed eye in proofing and editing documents
• Strong oral and written communications skills
• Strong organizational, time management and leadership skills
• Keen interest in keeping up with current events and business issues an asset
• Knowledge of media databases and proficiency with the following are an asset: Critical Mention
• Nice to have: experience in using Google Data Studio

Benefits:

• Dental care
• Extended health care
• Paid time off
• Profit sharing
• Vision care
• Wellness program
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay
• Commission pay

COVID-19 considerations:

Magnolia has arranged for a flexible work schedule to accommodate the team's needs, while following the guidance of the government and health officials on re-opening the office and returning to working at the office safely.

Ability to commute/relocate:

• Vancouver, BC: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's Degree (preferred)

Experience:

- public relations or social media: 2 years (preferred)


Work Location:
In person