Marketing Specialist - Saskatoon, Canada - LandOLakes

Description

At WinField United Canada, we prioritize execution and results, along with fostering a supportive and fun work environment. We are dedicated to assisting independent agricultural retailers and their customers by providing tailored products and services to meet their unique needs within local markets. As each season, region, field, and farmer differs, we recognize the importance of on-ground expertise.

As a Marketing Specialist focusing on driving retail success through marketing excellence, candidates with a background in agronomy or agricultural retail experience are preferred. Reporting to the Marketing Lead and receiving guidance from key stakeholders, the role involves developing and executing retail marketing tools to deliver substantial value to our network of independent agricultural retailers. This includes supporting both digital and traditional marketing channels. Collaborating closely with the Account Management, Agronomy, and Market Development teams, this role supports strategic efforts to enhance retail marketing and provide exceptional service to our customers through a blend of traditional and digital marketing strategies.

The ideal candidate for this role is a self-motivated individual with excellent organizational skills, a proactive mindset, a collaborative nature, proficiency in handling multiple projects simultaneously, strong interpersonal skills, and a keen eye for detail. An empathetic, energetic team player who can think creatively and adapt to change would thrive in this position, which also involves up to 15% travel within Canada.

Responsibilities:

• Leading the retail marketing support program to coordinate content marketing initiatives and ensure successful implementation of WinField and partner programs across both digital and traditional marketing platforms.
• Utilizing basic agronomic knowledge to effectively convey agricultural concepts and provide training.
• Offering support in email marketing, conducting market research, and developing marketing communications for both digital and traditional channels.
• Collaborating with the market development team to oversee the maintenance and enhancement of WinField United Canada's website and retail marketing support, while also managing traditional marketing efforts.
• Working with cross-functional teams to gather website requirements and ensure alignment with branding and marketing strategies across both digital and traditional channels.
• Implementing SEO best practices for improved website visibility and monitoring performance metrics to identify areas for enhancement in both digital and traditional marketing avenues.
• Keeping abreast of industry trends in web development and digital marketing to enhance user experience and drive retail success alongside traditional marketing efforts.
• Coordinating with external resources for website development projects and traditional marketing initiatives when necessary.
• Participating in the implementation of digital marketing strategies and campaigns on the website and traditional marketing channels in collaboration with the marketing team.
• Proofreading, editing, and providing internal creative updates as needed for both digital and traditional marketing materials.

Qualifications:

• Minimum 5 years of experience in the agriculture &/or marketing
• Strong teaming skills and ability to collaborate with internal and external stakeholders.
• Website and digital marketing knowledge.
• Proven experience in project management and excellent time management skills.
• Proficiency in Microsoft Office and Adobe suites.
• Excellent verbal and written communication skills.

WinField United Canada provides a comprehensive benefits package that includes medical, dental, vision coverage, disability coverage, critical illness, and life insurance. We have a retirement program that encourages our employees to save for the longer term, with generous matching employer

contributions. Our benefit package demonstrates our focus on our employees' experience with Mindful Monday's, maternity top up benefits and an Employee Assistance Program.

In addition to base pay, you are eligible to participate in our Annual Variable Incentive Pay consistent with the terms of our plan, which provide discretionary award opportunities reflecting components such as performance of the company. Details will be discussed through the recruitment process.

Join WinField United Canada and help us build vibrant agricultural communities

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.

Land O'Lakes and our global entities support diversity in employment practices.

Neither Land O'Lakes, nor its affiliates or search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.

If you need to submit a reasonable accommodation request to complete the employment application process, please call the HR Solution Center at 844-LOL-HR4U M-F 8:00am-4:30pm CT.