Product Marketing Manager remote, or Hybrid - Vancouver, Canada - ScalePad

ScalePad
ScalePad
Verified Company
Vancouver, Canada

3 weeks ago

Sophia Lee

Posted by:

Sophia Lee

beBee Recruiter
Description
We're Hiring

We're looking for brilliant thinkers to join our #Rocketeers.

If you've ever wondered what it's like to work in a place where people enjoy their work and where talent is more important than the title, then keep reading.

What is ScalePad?

ScalePad is a market-leading software-as-a-service (SaaS) company with headquarters in 3 major cities of Canada; Vancouver, Toronto and Montreal.

However, we are proud to say our employee reach is now global so we can best serve our partners all over the world.


Our success is no accident:

ScalePad provides MSPs of every size with the knowledge, technology, and community they need to deliver increased client value while navigating the continuously changing terrain of the IT landscape.

With a suite of integrated products that automate and standardize MSP's operations, analyze and uncover new opportunities, and expand value to clients, ScalePad is equipping the MSP adventure.


ScalePad has received awards such as MSP Today's Product of the Year, G2's 2024 Fastest Growing Product, and 2024 Best IT Management Product.

In 2023, it was named a Best Workplace in Canada by Great Place to Work. ScalePad is a privately held company serving over 12,000 MSPs across the globe.


You can contribute to our innovation and appreciate how your work is helping take this company to a higher level of operational maturity.

More on that here.

Your mission should you choose to accept it.

ScalePad is a market-leading software-as-a-service (SaaS) company with headquarters in 3 major cities of Canada; Vancouver, Toronto and Montreal.

However, we are proud to say our employee reach is now global so we can best serve our partners all over the world.


Our success is no accident:

ScalePad provides MSPs of every size with the knowledge, technology, and community they need to deliver increased client value while navigating the continuously changing terrain of the IT landscape.

With a suite of integrated products that automate and standardize MSP's operations, analyze and uncover new opportunities, and expand value to clients, ScalePad is equipping the MSP adventure.


ScalePad has received awards such as MSP Today's Product of the Year, G2's 2024 Fastest Growing Product, and 2024 Best IT Management Product.

In 2023, it was named a Best Workplace in Canada by Great Place to Work. ScalePad is a privately held company serving over 12,000 MSPs across the globe.


You can contribute to our innovation and appreciate how your work is helping take this company to a higher level of operational maturity.

More on that here.

Responsibilities.

  • Own the 4 key product marketing areas for our security & compliance offerings: messaging & positioning, GTM / product launches, growth, and competitive intelligence
  • Be the goto marketing resource for our security & compliance product domain for all key stakeholders including General Managers, Product Managers, marketing team, solutions engineers, sales, support, and success teams
  • Lead the gotomarket plan, ensuring that all customerfacing teams are onmessage and that all channels are maximized
  • Understand the market landscape, industry, pain points, and ongoing differentiation for target audiences, to inform the product roadmap and marketing strategy
  • Conduct client research and represent the voice of the customer within the organization
  • Lead, plan, manage, and execute the launches of new products and features
  • Create engaging materials and deliver regular enablement sessions to our sales team
  • Assess the effectiveness of the marketing programs that support new launches and report back to the business on required changes
  • Support integrated marketing campaigns and coordinate with various stakeholders on the marketing team to achieve campaign goals
  • Develop content for target personas at different stages of their buyer journey, including scoping & creation of B2B, as well as B2B2B, sales materials
  • Collaborate with product management and marketing communications to develop product positioning, messaging, and content that resonates with our target buyer personas
  • Identify gaps in the partner journey, and work crossfunctionally to improve the partner journey to support net new customer acquisition, crosssales, product utilization, and retention
  • Be the expert on our products what they are, what they do, and why they're valuable and be the go to resource to provide that knowledge to relevant stakeholders
  • Lead the development of content to support the event and webinar strategy
  • Support other product domains as required
Qualifications.

  • Bachelor's Degree in relevant field (MBA preferred)
  • Minimum 5 years product marketing experience, product experience, or a combination of both
  • Minimum 3 years experience in a B2B SaaS company
  • Product Marketing Certification (PMA, Pragmatic, Reforge, etc.)
  • Strategic planning and business skills demonstrated through market planning and growth for a product/solution
  • Highly organize
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