Product Marketing Lead - Canada
1 week ago

Job summary
This role offers the opportunity to shape how advanced blockchain technology is positioned and adopted by enterprise and institutional audiences.Accountabilities include developing positioning and messaging that communicates the value of blockchain technology for enterprise and institutional use cases,
planning and executing go-to-market strategies,
conducting deep market research on institutional adoption,
and mapping buyer personas.
- Develop positioning and messaging that communicates the value of blockchain technology for enterprise and institutional use cases
- Plan go-to-market strategies launches integrations for enterprise-focused products
- Conduct deep market research on institutions adoption regulatory trends buyer needs
Job description
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