Growth Marketing Manager - Toronto, Canada - Corus Orthodontists

Corus Orthodontists

Verified Company

Toronto, Canada

22 hours ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Come and join our home office team that provides exceptional support to our practices.

We are looking for a Growth Marketing Manager to join our growing team at Corus Orthodontists.

Reporting to the Vice President, Marketing, Communications, & Investor Relations, you will be responsible for driving new patient acquisition, development and retention initiatives that deliver against our growth goals.

From developing revenue generating programs, to scaling existing programs, you will work on a wide breadth of projects that balance business growth with what's best for our patients.

This role is ideal for a creative, data-driven marketer who's passionate about driving growth strategies that deliver impact with a highly collaborative, cross-functional team.

Corus Orthodontists is a growing orthodontic partnership network that provides an ideal balance of support and autonomy for orthodontic specialists at all stages of their careers.

We are one of the fastest growing orthodontic partnerships with 50+ practices in both Canada and the USA and employ 1000+ team members.

What you will be doing - key responsibilities:

Develop strategies to drive revenue growth across the network including the launch of new programs and optimization of existing programs
Develop crosssell and upsell strategies based on patient segment/profile
Seek and evaluate new growth opportunities by conducting independent research and developing gotomarket strategies for new programs (e.g. Teeth whitening offering);
Make recommendations to senior leadership on how to improve and optimize patient conversion and revenue
Lead projects endtoend working closely with crossfunctional home office and practice team members through implementation
Develop relationships and partnership programs with new and existing 3rd party partners (e.g. Align Tech, Dental Monitoring) helping to drive incremental revenue and coop funding to support programming
Oversee paid media partner relationships for all digital (SEO, SEM, paid social) and traditional media working closely with marketing colleagues supporting portfolios of practices
Evaluate and launch digital tracking solutions to help improve and optimize online conversion across the network; Evaluate/launch a reputation management platform to improve reviews takeup across network
Develop referral strategies to leverage customer advocates and encourage virality and build organic growth
Test and learn across the funnel, driving experimentation and optimization across programs, campaigns and inmarket experiences
Develop and maintain a performance tracking plan for all projects
Understand the competitive landscape and determine how to position our practices to win
Work with Marketing Managers to ensure that consistent and compelling materials and communications accompany initiatives

About you:

You have a growth mindset with a strong sense of initiative and accountability.
You love to lead projects that deliver strong ROI engaging crossfunctional team members to achieve goals.
You are creative, looking for ways to optimize and grow businesses
You are Highly organized, detailoriented and able to multitask within tight deadlines
You are a selfstarter and enjoy working through others without reporting relationships and are used to nimble teams and resources
You are comfortable creating new systems and procedures with limited resources and need for speed to implementation

What you bring - qualifications:

Bachelors degree in business or equivalent, or 7+ years of progressive experience
5 years of growth experience driving revenue including paid media and referral growth; product management experience an asset
Startup experience an asset
Technical experience managing digital platforms and martech stack, building best practices for enhancements and constantly looking to evolve tools
Healthcare work experience (preferred)
Excellent verbal and written communications skills; strong negotiation skills
Advanced/expert MS Excel and PowerPoint skills required

Where you will be working/other important information:

This position is remote and can be done from anywhere in Canada or the United States.
You will work a regular 40hour per week schedule, Monday to Friday

What you will benefit from:

Being part of a collaborative and engaging team that prioritizes employee development
Partnering with and learning from an experienced network of professionals
A competitive total rewards package with an employee benefits program that includes extended health coverage, a health spending account and an employee & family assistance program

How to Apply:

BIZ