Marketing Analyst - Regina, Canada - SaskEnergy

    SaskEnergy
    Default job background
    Full time
    Description

    SaskEnergy is seeking a qualified and motivated individual to join our team The Marketing Analyst develops fundamental plans and programs to improve customers' end-to-end experience when interacting with SaskEnergy. The Marketing Analyst develops and implements innovative, effective, and measurable marketing efforts for the organization with a focus on product management and customer touchpoints. The Marketing Analyst also works cross-departmentally with customer-facing teams and digital self-service mediums to improve the customer experience.

    Position Details

  • Union. This position is permanent full time.
  • Core Responsibilities

    Research and Conduct Analysis

  • Collect, analyze, interpret, summarize and report on both qualitative and quantitative data.
  • Provides market research on industry benchmarks and best practices, forecasts, analysis, results, and consumer trends to continually identify opportunities for initiatives.
  • Design survey and research models to fulfill both short- and long-term customer experience research requirements for internal clients, this is done through a combination of:
  • selecting the appropriate research methodology;
  • developing the customer research plan;
  • assembling the project team and resources;
  • monitoring the progress of the study;
  • analyzing the collecting customer feedback;
  • interpreting the results of research; and
  • communicating results to internal clients, both in verbal debriefings and in written records.
  • Project Support

  • Participate in cross-functional work teams to provide creative solutions and collaborate with internal and/or external stakeholders to plan, develop and implement projects and activities representing customer experience and business improvement.
  • Represent customer experience in projects to identify current and future business needs, industry best practices, opportunities and challenges of the organization or other department(s).
  • Perform a variety of roles within in projects, which includes providing analysis of costs and benefits as inputs to business cases; providing requirements; performing customer journey mapping exercises; change management; and project consultations as required.
  • Other Duties

  • Develop, organize and deliver presentations, reports and briefings for internal audiences.
  • Provide recommendations and executing operational improvements to methods, systems and procedures that impact SaskEnergy's customers, employees, and operations.
  • Develop support materials for internal and external use promoting ideal customer experiences.
  • Track budget and processes related expenses and invoices within area of responsibility.
  • Qualifications

    Education

  • Grade 12 or equivalent.
  • University Degree in Business Administration or Commerce with a minimum of four (4) Marketing classes.
  • Pre-Qualifying Skills Assessment.
  • Experience

  • Three (3) years experience in a business environment, at least one (1) year with an emphasis on marketing related activities.
  • Application Instructions

  • Please apply online with your cover letter and resume outlining your qualifications.
  • For more information on this position, please contact Human Resources at
  • Closing Date

    May 6, 2024

    Hourly Rate Range

    $ , $ ,614.83)

    #LI-POST