Marketing and Communications Manager - Ottawa, Canada - Families Canada

Description

Title:
Marketing and Communications Manager


Location:
Ottawa preferred, Hybrid model (remote and in office as needed)


Hours:
Fulltime, 5 days/week

Duration: 1 year contract


Start Date:
Immediate


Pay:
commensurate with experience and qualifications


About Families Canada
Families Canada (FC) is the national association of family support centres.

Our members are community-level organizations who provide hubs of free services, programs, and resources to primarily low-income and disadvantaged families in communities across Canada.

Through our 500+ members, we impact the lives of approximately 500,000 families per year.

For nearly 50 years, we have helped our members meet the evolving and complex needs of families by:

• Piloting, adapting, and scaling evidencebased programming.
• Developing and disseminating evidenceinformed resources
• Providing professional development opportunities

In our work, we partner with private, public, non-profit and academic organizations to turn knowledge into practice. A multisector approach is essential for addressing barriers and strengthening families.

Families Canada is seeking a talented and creative individual to fulfill the role of Marketing and Communications Manager as a member of a small but impactful team.

You are a passionate professional with a solid academic background and several years of experience as a communications and marketing professional.

You want to bring your skills to a long-standing, well-regarded charity that has recently modernized all its business structures to better serve members across Canada.

You are a collaborative problem-solver who can think big without losing sight of the details and can contribute creative, out of the box ideas.

You have a proven ability to keep a lot of balls in the air while meeting tight deadlines.

You enjoy working with new technology and are comfortable working with an array of multidisciplinary partners such as business, academia or government, community-based organisations, and marginalized families that our members support.

Reporting to the Director of Operations on an everyday basis, and working closely with the CEO, you will support the development of proactive and effective communications that promote Families Canada, support our members, and reflect the organisation's brand and values.

Core responsibilities include:

• Strategic Communications and Marketing
• Help to enhance and grow FC's digital presence, thought leadership, and brand promotion
• Provides strategic communications advice and support to the CEO, Director of Operations, and colleagues including advising project team members on marketing or promotion opportunities
• Provide inputs to FC's strategic planning process with a focus on identifying communications opportunities for organisational growth and development.
• Support FC's fundraising efforts
• Manage communications and marketing for National Family Week
• Daytoday Communications and Marketing
• Work with the marketing agency partner to implement the marketing and communications strategy
• Manage the Families Canada editorial calendar, social media calendar, and events calendar
• Develop and implement marketing strategies to meet the monthly sales quotes for publications and online training
• Maintain social media accounts with marketing agency partner
• Track marketing and communications analytics for impact
• Ensure consistent brand and messaging is maintained on all materials.
• Supporting FC to engage with the public on relevant occasions such as international and national awareness days, weeks/months, etc.
• Support International Partnerships
• The US National Family Support Network and Families Canada have agreed to share some communications functions, where Families Canada's Marketing and Communications Manager will support NFSN's communications work for approximately one day a week. (Exact Scope of work to be determined)
• Support FC's work with international sister organisations in the US and UK, and others from a Communications and Marketing perspective.
• Stakeholder management
• Manage comarketing partnerships and opportunities, including media kits
• Work with and manage contractors and partners, including digital marketing agency, web developers, designers, etc. to implement a marketing and communications strategy and ensure quality delivery of campaigns, services and products to meet targets
• Build relationship with stakeholders, particularly in supporting FC's communications, and support to grow FC's reach and partnership base including managing comarketing partnerships and opportunities, including media kits
• Maintain supplies of fundraising/promotional materials at all times and support events with marketing materials as required
• Website administration and support management of digital platforms
• Manage website administration, update website content, maintenance, security, and general upkeep (WordPress and associated plugins)
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