- Demonstrate an agile mindset, strong collaboration, and an appetite for ongoing learning
- Brand planning and execution of strategic & operational plans with associated customer facing plans (sales, access), key performance indicators, financial and supply forecasts & performance optimization processes as required.
- Ensure demand forecasts are up to date within GMS planning assumption
- Lead projects/programs with input from and collaboration with internal cross-functional team and external partners (Internal projects, Sales, Agency, MOC and PAAB)
- Provide ongoing analysis/conclusions of market forces that have potential to impact business and action plans to address near-term opportunities and threats
- Lead launch planning of future pipeline within the identified portfolio
- Monitor risk management plans and execute mitigation strategies as needed
- Develop and mentor product managers
- Contribute to innovative strategies, tactics, programs, and processes to grow the business
- Complete assigned responsibilities in the annual brand business review process including market opportunity analysis, strategy/vision development, and budget/tactical plan development and implementation
- Provide ongoing analysis/conclusions of market forces that have potential to impact business and scenarios/action plans to address near to mid-term opportunities and threats
- Lead business meetings with internal partners (including Global teams) and roll-out of tactical initiatives
- Develop and nurture direct customer relationships to deepen understanding of patient journey and develop meaningful, patient focused value offerings
- Work closely with training partners and sales leadership to ensure appropriate focus on analytics, competitive selling skillset development and objective setting
- Demonstrate a solid understanding of the GSK narrative to make appropriate trade off decisions that will positively impact the overall business
- Contribute to patient safety by reporting, in a timely manner, all adverse events identified during the interactions with customers in accordance with internal policies and training, including any follow up information received.
- 5 years of experience in specialty care marketing/commercial roles
- Excellent communication and customer engagement skills
- Ability to motivate, influence and lead peers and others
- Strength in challenging both self and status quo
- Strong organizational skills
- Self-motivated, agile, fearless collaborator, passionate, committed, invested in the business
- Strategic thinker and ability to problem solve
- Ability to effectively work and contribute in a team-based environment
- Ability to quickly move to implications of information received & formulate scenarios and plans
- Skills in tracking the return on investment of various projects/initiatives (ROI)
- Able to clearly communicate to management, peers and customers on an individual level and in formal presentations
- People management experience
Marketing Manager, Specialty Care - Mississauga, Canada - 837 GlaxoSmithKline Inc.
Description
*Posting expires on April 29, 2024 at 23:59 Eastern Time
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities.
JOB PURPOSE:
This individual will be responsible and accountable for leading the marketing team of a multi-indication biologic at GSK. This includes leading the strategic & operational plans for current indications, as well as launch planning for future indications. In this role, you will partner closely with cross functional teams to ensure excellence in deployment of operational plans & excellence in salesforce tactical implementation. You will lead the cross functional team to ensure excellence in brand launch execution of future indications, and ongoing brand success.
RESPONSIBILTIES:
Basic Qualifications:
Preferred Qualifications:
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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