Digital & Omnichannel Manager, Allergan Aesthetics - Markham, Canada - ABBVIE

ABBVIE

Verified Company

Markham, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Allergan Aesthetics is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Read on if you'd like to help us make a difference

This role will also be accountable for bringing expertise and leadership support to advance the Digital Transformation key priorities.

Specifically,
developing and co-creating with the brand teams the best-in-class customer journeys to increase HCP engagement across all customer segments. The Digital & Omnichannel Manager will ensure that all Digital/CRM activities align and integrate well with the existing Digital/CRM multi-channel ecosystem
being the Sales Force Marketing Cloud platform operational lead and the main point of contact for agencies supporting the digital operation.

Key Responsibilities Include:

Collaborate with internal teams to design, develop and implement digital projects in alignment with the different local and international stakeholders.
Provide endtoend digital project management supporting the digital activation of brand teams
Scope project requirements, develop a detailed project plan, and monitor the progress of the teams.
Monitor and report on metrics, communicate with the team and ensure all members are on board with delegated tasks
Identify high potential risks or malfunctions and act proactively to resolve issues ensuring the best customer experience in the digital touch point.
Seek opportunities for improvement and suggest new projects to the crossfunctional teams.
Guide development of impactful and relevant customer journeys to enhance customer experience and engagement, enhancing infield team and virtual sales team tools and assets within the customer journey.
Lead omnichannel and customer journey design and CRM/Digital expertise in support of the Brand team.
Collaborate effectively in a matrixed environment with Brand Marketing, Creative / CRM / Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), Sales Operations, and Medical/Regulatory/Legal integrated business partners.
Provide input and inspiration through active participation in the brand strategy workstreams and tactical planning process.
Troubleshoot roadblocks and identify creative and compliant solutions to facilitate the forward motion of new initiatives.
Provide CRM/Digital execution through Sales Force Marketing Cloud and response channel/tactic expertise across all channels.
Understand and execute data capture and data privacy (opt management) consistently across all channels. Identify new or unique Brand CRM/Digital data requirements needed for the program.

Key Competencies:

Collaborative nature and ability to influence and guide crossfunctional stakeholders.
Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
Acumen for how digital agencies operate: scope of work process/mgmt., timelines
Excellent verbal and written communication skills.
Attention to detail and followthrough on execution.

Key AbbVie Leadership Competencies:

Positive "all for one" approach to team deliverables and priorities.
Builds strong relationships to enable higher performance.
Learns, fast, grasps the "essence" and can change course quickly where indicated.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment and open to suggestions.
Embraces the ideas of others, nurtures innovation and manages innovation to reality.

Qualifications:

Bachelor's degree in marketing, business, or equivalent work experience
35 years of experience in digital project management and omnichannel projects
Prior experience in managing projects within a regulated industry
Demonstrated experience with starttofinish planning/executing multichannel digital marketing/CRM programs. Sales Force Marketing Cloud experience.
Great interpersonal skills, with an easy ability to coordinate and communicate with internal

- departments and external partners

Selfstarter. with a penchant for action

AbbVie is an equal opportunity employer and encourages women, Aboriginal people, persons with disabilities and members of visible minorities to apply.

Covid vaccination new hires amendments:

Full vaccination against COVID-19 is a condition of employment for this position, with possible accommodation for validated exemptions, within the limits of applicable legislation.

AbbVie employees are also required to comply with any COVID-19 related external requirements, including any testing requirements, applicable to their work activities outside AbbVie premises (for example, travelling and visiting stakeholders and customers).