Marketing Coordinator - Vancouver, Canada - VPAC Construction Group

VPAC Construction Group

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Position:
Marketing Coordinator

Maternity Leave Position - 1 Year

Company Profile:

VPAC Construction Group is a general contractor focusing on the multi-family residential, commercial tenant, and retirement group markets. VPAC distinguishes ourselves from the competition based on our company culture and trade/client relationships.

Focused on providing more than an environment to excel professionally, our collaborative and support-based workplace is also structured to foster long-term relationships and mentorships that form the foundations of successful careers.

Responsibilities/Duties:

Marketing

Strong understanding of howto development and execute a yearly marketing strategy.
Strong understanding of the construction market, competitors and factors that effect marketing strategy
Assist with management with proposals, RFPS and presentations strong understanding of writing RFP's and Project Proposals
Manage, develop and execute all marketing objectives and business development goals
Manage and develop VPAC's Branding both digital and print.
Liaise with external vendors (i.e., Photography, website, PR, advertising)
Create annual marketing budget based on annual strategy and track throughout the year.
Research and analyze sites on development and rezoning potential.
Manage business leads with Business Development Manager and Ownership team
Research events for VPAC participation.
Request testimonials from client upon successful project completion
Write and development quarterly external company newsletters.

Website:

Frequently update and refresh site content, overall user experience, and optimization for lead generation. Working with a web developer where applicable
Establish, track and report on website analytics, SEO and performance.
Manage file assets from website.
Creation of Social Media content, caption creation using key messaging in the voice and tone of the company, content posting, profile optimization
Manage company Linkedin page.
Monitor Google Business Page
Solid knowledge of SEO, keyword research and Google Analytics
Manage web properties.

Construction Safety:

Assist Project Managers with designing project site safety maps.
Design and coordinate with printers on Site Safety Signs (some signs will be printed internally)
Order Safety clothing/equipment for Site (i.e., Construction hats, and PPE)
Ensure that all sites are consistently branded to look the same, and that site personnel and vehicles also have the same theme and are clean and presentable.

Qualifications & Experience:

Minimum 5 years in a marketing role
Bachelor's degree in marketing, Communications, Commerce or equivalent
Intermediate to Advanced skills and experience in Adobe Suite (Indesign, Photoshop and Illustrator)
Advanced skills and experience in Word, Excel, PowerPoint and Outlook:
Experience working with real estate, construction.
Exceptional writing and proofreading skills, with superior attention to detail
Strong understanding of digital marketing knowledge
Excellent project management skills and ability to adhere to deadlines.

Benefits: