Marketing Manager - Vancouver, Canada - Response Biomedical

Response Biomedical

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Who we are:
Response Biomedical Corp.

has been transforming acute care diagnostic testing, with the central focus on improving patient outcomes and healthcare reform for over 20 years.

Response Biomedical fosters a values-based culture, committed to making diversity and inclusion our way of doing business.

We believe the people we work with including our partners, medical teams, and employees are the cornerstone of our success.

What we do:

Our RAMP platform is a global leader in diagnostic testing solutions for use in cardiovascular, infectious disease, sepsis, women's health, arbovirus, and biodefense.

We understand the stresses associated with rapid, accurate diagnosis when every minute counts, and are committed to collaborating with the teams that are dedicated to saving lives.

We do this by providing lab-quality results within minutes that medical teams can trust, while reducing total cost of care.

Who we are looking for?

We are seeking for a dynamic Marketing Manager who is self-motivated and enjoys working in a fast paced environment.

This position is responsible for developing and implementing marketing strategies and overseeing activities to promote the product, brand, and the company.

Accountable for increasing brand awareness and attracting potential customers, increasing revenue and customer retention strategies, for the core purpose of improving patient outcomes and saving lives globally.

Key Responsibilities:

Product Marketing _
Develop sales enablement and product assets for each stage of the sales process and customer lifecycle. (E.g., product explainer videos, one

- pagers, customer success stories)

Oversee the creation of case studies, product overview, competitor comparisons and infographics to promote RAMP products
Create product strategy for new and future products and manage product marketing communications
Help in educating internal/external teams to develop product messaging, positioning, differentiation, and value of the products
Digital & Outbound Marketing_
Design, build and maintain our social media presence
Manage the website and creation of landing pages to optimize user experience
Collaborate with external agencies on content creation and graphic design
Manage & organize conferences, events, product launches and distributor meetings while controlling the budget and KPIs
Lead Management _
Drive revenue growth through demand generation
Create marketing automation strategy to manage marketing processes and multifunction campaigns across multiple channels
Qualify inbound leads and oversee lead conversion & Salesforce integration
Oversee and provide support to sales team and senior management with reports from salesforce
Implement KPIs and track leading indicators of revenue
Corporate Marketing _
Manage brand consistency across the organization and promote brand awareness externally
Create marketing strategies for promoting the company locally and internationally as a leading diagnostics supplier
Identify opportunities for Response to obtain awards and increase exposure in the local community and at industry events
Maintain corporate presence online and oversee company Linkedin, Facebook, Indeed and Glass Door pages
Leadership/Supervision _
Direct supervision of product specialists and /or marketing associates including performance management, setting priorities and effective staffing and training
Operate independently to improve team performance and maximize productivity
Embody the core values of the organization and promote these values to their direct reports

Education, Work Experience, Knowledge, and Skills:

Formal Education_
Bachelor's degree or equivalent in marketing or business
Certificate in digital marketing would be preferred
Proficient in MS office suite and Adobe suite
Work Experience_
8+ years of experience in marketing
Marketing experience in IVD industry is preferred
Proficient in marketing business planning as well experience in product launch and lifecycle management
Skills and Knowledge:_
Excellent understanding of digital marketing concepts and best practices
Self-Motivated and creative team player
Experience with automated marketing tools such as Pardot, Hubspot etc.
Knowledge of Salesforce or other CRM tools
Experience with B2B marketing and data collection methods
The ability to thrive in a dynamic, fastpaced, environment where you may have to wear multiple hats
Travel is required and will vary anticipated amount not to exceed 20%.
We regret that relocation will not be provided._
We're committed to a diverse and inclusive workplace. We welcome applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All employment decisions are based on business needs, job requirements and individual qualifications._