Fundraising and Marketing Analyst - Toronto, Canada - SAVE THE CHILDREN-CANADA

SAVE THE CHILDREN-CANADA

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Senior Fundraising and Marketing Analyst
- (This position is covered under CUPE Bargaining Unit)_

Save the Children Canada is a member of Save the Children International, a federation that works in more than 120 countries worldwide delivering programs focused on health and nutrition, education, child protection, child poverty, humanitarian response, and child rights governance.

As the world's leading independent organization for children, Save the Children's vision is a world in which every child attains the right to survival, protection, development and participation.

This position joins a growing and evolving team.

Reporting to the Head of Fundraising & Marketing Operations, the Senior Fundraising & Marketing Analyst collaborates with key stakeholders across Resource Development and Finance to deliver data insights that help inform strategy and business planning.

This role also supports the Database Coordinator where required to ensure the integrity of data across all CRM platforms.

Responsibilities include (but are not limited to):

Reporting & Analytics
Works closely with all fundraising leads to deliver business insights on activity.
Understands the opportunities and challenges facing fundraising teams and programs. Drives reporting and analysis to meet those needs.
Supports stakeholders across Resource Development in monitoring program KPIs against targets and relevant benchmarks. This includes Direct Marketing (digital, facetoface, direct mail, telemarketing, etc.), Major Giving, Planned Giving, Corporate Giving and Foundations.
Develops and maintains performance dashboards for fundraisers.
Manages the ongoing tracking of revenue and expense across all fundraising portfolios.
Works with the Finance team and supports key stakeholders during monthly and quarterly reconciliation.
Works with peers across the Save the Children movement and follows trends within the Canadian market to stay abreast of critical benchmarks in order to provide meaningful context to data insights.
Supports Save the Children Canada's participation in internal and external benchmarking studies.
Generates ad hoc reports and analyses as required.

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Business Planning

Identifies opportunities based on donor behaviour (e.g. identifies prospects for major, planned or midlevel giving; develops segmentation and data models to inform marketing strategies).
Collaborates with stakeholders to help translate data insights into tactics.
Develops and revises donor segmentation strategies to enhance the use of the donor database on an ongoing basis.
Draws on data insights to identify possible revenue and audience growth opportunities across all fundraising portfolios.
Contributes to the budget and planning process by analyzing past performance and identifying key metrics/trends that feed into planning and forecasting.
In consultation with key stakeholders, develops data model(s) to help with budgeting and scenariobuilding.

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Data Quality & Processes

Familiar with the structure and elements of all CRM platforms, proactively flagging potential gaps in data and datarelated processes. Proposes corresponding solutions where appropriate.
Supports the Database Coordinator in data cleansing and consolidation initiatives as required.

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Other

Participates in database training and user group opportunities to keep uptodate on data management, reporting and analytics.
Supports user training on CRM platforms.
Other special projects as assigned.

Qualifications & Competencies (include but are not limited to):

Minimum 3-5 years' experience working with databases and data analytics, preferably in a fundraising and/or marketing context
Education, training and/or certification in a related discipline such as data analytics, computing, mathematics, statistics, business or equivalent
Critical thinker able to interpret business needs as technical requirements; can communicate complex technical concepts in a clear and effective manner
Technical skills should include:
Fundraising/CRM systems knowledge and experience (Blackbaud and/or Salesforce preferred)
Experience with business intelligence tools (e.g. Power BI, Power Pivot, etc.)
General knowledge and understanding of database architectures
Knowledge of database querying languages
Data cleansing, quality control and maintenance knowledge
Strong Microsoft Office skills, particularly Excel (including formulae, pivot tables and charts)
Familiarity with digital analytics tools (Google Analytics, Data Studio, etc.) an asset
Experience in the nonprofit sector preferred, ideally in a fundraising or marketing context
Demonstrated knowledge of fundraising within the Canadian market, with a strong understanding of relevant KPIs and key benchmarks
Understanding of best practices in fundraising and/or marketing and the ways in which data informs decisionmaking
Enthusiastic and creative problemsolver who w