Brand Specialist - Vancouver, Canada - Canucks Sports & Entertainment

Canucks Sports & Entertainment

Verified Company

Vancouver, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

POSITION:
Brand Specialist

DEPARTMENT:
Brand

REPORTS TO:
Brand Manager

***: The Brand Specialist will play a vital role in executing strategies to strengthen and grow the Canucks Sports & Entertainment (CSE) brands, including the Vancouver Canucks, Vancouver Warriors, Rogers Arena, Abbotsford Canucks, and our two esports franchises. As a member of the Brand team, you are a strategic marketer, passionate about uncovering insights that help elevate our marketing plans and creative output. You understand how to improve key brand metrics and have proven experience translating or infusing brand strategies into actionable plans and briefs.

This role will focus on:

Supporting Brand Manager in execution of brand plans across all CSE properties
Supporting market research efforts across all CSE brands
Leveraging inhouse and external research to turn data into concrete insights and developing wellinformed, actionable marketing and communications plans and creative briefs
Ensuring marketing plans and creative briefs are consistent with and help strengthen highlevel brand strategies
Managing brand projects from strategy to completion, collaborating with internal Creative, Marketing, Content and Digital teams
Working with crossfunctional teams to ensure brand efforts align with marketing, communications, community, retail and partnership initiatives
Acting as a brand guardian to help ensure the output from various departments are consistently on brand
Evaluating project outcomes against defined KPIs and build contingencies to pivot if required
Working with Brand Manager to monitor and analyze brand health metrics, providing recommendations for continuous improvement

WE HAVE:

A team you can belong to and believe in
A fun, high energy environment
An open mind for new ideas
The opportunity to embark on a career development journey

YOU HAVE:

Postsecondary degree or diploma in a related field such as marketing or business management
34 years' experience in a similar marketing or brand role
Proven ability to make critical datadriven decisions independently without supervision
Strong knowledge of digital marketing and marketing strategy
Experience prioritizing the use of limited resources to optimize results and efficiency, as well as communicating decisions effectively to stakeholders
A selfstarter attitude and ability to thrive in a collaborative, fastpaced environment with a drive to succeed
Strong attention to detail and exceptional time management and organizational skills

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community.

We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.