Journey Engagement Specialist - Toronto, Canada - Questrade Financial Group

Questrade Financial Group

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth.

As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits.

If you share the same sense of infinite possibility, come shape your future at Questrade.

What's in it for you as an employee of QFG?

Health & wellbeing resources and programs
Paid vacation, personal, and sick days for worklife balance
Competitive compensation and benefits packages
Hybrid and flexible work arrangements
Career growth and development opportunities
Opportunities to contribute to community causes
Work with diverse team members in an inclusive and collaborative environment

We're looking for our next Journey Engagement Specialist. Could It Be You?
The Journey Engagement Specialist is a champion for putting the customer first.

They are experienced in creating lifecycle journeys to improve the customer experience from all stages beginning from leads and prospects to onboarding, engagement and retention.

With a deep passion in understanding customer behaviour, this individual will investigate, assess and determine the end-to-end journey strategy as it pertains to communication touchpoints.

What's it like working as a Journey Engagement Specialist at Questrade?

As a keen believer in delivering Questrade's promise to help customers keep more of their money as they become more financially successful and secure, this individual understands journey flows and how to engage with customers on a personalized level.

The Specialist will determine how to use different channels to nurture an existing and new base.

The specialist will support communication plans including strategies, criteria, timelines in partnership with various groups including the product team, customer service center, customer experience team, analytics, content, and other internal stakeholders.

The specialist will be responsible for implementing marketing initiatives including enhancing current products, net new launches, lifecycle changes, or optimizing current processes and communications.

Need more details? Keep reading

In this role, responsibilities include but are not limited to:

Work with team members to develop strategies around customer journey communication flows and execute personalized touchpoints
Create timely and targeted triggered behavioural communications aligning to customer actions, needs and expectations across products and lines of business
Understands how technical and systems integrations are interconnected, leverage the use of available data to impact content creation
Proactively consults crossfunctional team members and external partners to collaborate and manage internal and external stakeholder relationships
Collaborate in a fastpaced environment with customer support, product, sales, customer insights, analytics, technology, and content teams to create business requirements and journey mapping
Creative thinker who thinks outside the box, generate new ideas and challenges the status quo
Use A/B testing for new communication flows and strategies to increase customer engagement and retention
Explore new tools and programs within the online and offline technology space in an effort to innovate the field and onetoone marketing
Leverage data for customer segmentation and support with the optimum targeted customer communication strategy
Understand and draw insights from journey performance reports and customer research to optimize and provide recommendations for communication improvement
Genuine advocate to create the best possible customer experience

So are YOU our next Journey Engagement Specialist? You are if you

Have a Bachelor's degree (business, marketing or communications related fields)
Have experience in Lifecycle Marketing or Customer Experience or CRM roles
Have demonstrated success in developing effective and personalized customer experience journeys and communications
Have a teamfirst attitude and a customercentric mindset
Are a resourceful problem solver who can navigate through ambiguity and has a keen attention to detail
Have an iterative and curious mindset, constantly seeking improvements to process and strategy
Are an inquisitive selfstarter with ability to thrive under pressure in a fastpaced environment
Have strong organizational skills and able to effectively balance and prioritize multiple tasks
Have