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- Foundations of Digital Marketing Principles of digital-first marketing, platform essentials, analytics basics, and an introduction to user experience.
- Understanding the Digital Consumer Explore e-commerce, customer engagement, audience insights, and social media management.
- Strategic Digital Marketing Learn content marketing, brand management, measurement and performance, conversion marketing, and strategy.
- Business Impact & Assessment Design digital business models, manage campaigns, and complete your end-point assessment with a synoptic project
- Supporting live marketing campaigns across multiple channels.
- Using analytics tools to track performance and optimise content.
- Designing digital experiences that make banking simpler and smarter.
- Creating social media content that connects with audiences.
- Collaborating with designers, strategists and data specialists on big brand projects.
- Degree-qualified – with a BSc (Hons) Digital Marketing.
- Digitally confident – skilled with industry tools like Adobe Creative Cloud, Sprinklr, Tableau, Figma, and more.
- Strategic – able to plan and deliver integrated marketing campaigns.
- Analytical – comfortable using data to shape ideas and measure impact.
- Collaborative – experienced in working with stakeholders, clients and cross-functional teams.
- Blended learning: on-the-job training plus university study.
- Time to focus on your degree, with support from your manager and mentors.
- Access to cutting-edge tools: Microsoft 365, Adobe Firefly, Co-Pilot, Oracle, Workfront and more.
- Colleagues and leaders who'll help you grow your confidence and find your voice.
- A degree funded by us.
- Transferable skills across marketing, digital and comms.
- The knowledge to drive digital campaigns that deliver.
- You'll need to be 18 years old on the 1st September 2026.
- GCSEs at grade 4 – 9 in both Maths and English (obtained).
- 3 A Levels at grades BCC. These grades can be predicted, but any offer made to you will be conditional upon successful achievement of these qualifications.
- A passion for digital marketing, creativity, and a drive to learn.
Lloyds Banking Group – Digital Marketer Degree Apprenticeship – Halifax - Halifax, Nova Scotia - Pathway CTM

2 months ago
Description
Description
Earn a degree. Build your career. Shape the future of digital marketing
Our Brands, Marketing & Experience (BMX) division is where creativity meets data. From building iconic brands to designing seamless digital journeys, we create experiences that millions of people trust every single day. And now you can too.
As a Digital Marketer Degree Apprentice, you'll get the best of both worlds: a fully funded degree in Digital Marketing, and hands-on experience in one of the UK's largest and most ambitious marketing teams.
This isn't a course where you learn and wait. You'll be applying theory from day one – running campaigns, testing ideas, analysing results – all while studying with Manchester Metropolitan University.
One degree. Endless opportunities
The programme blends university study with real-world projects. Each year builds your skills, confidence, and impact:
The work you could be doing
The skills you'll master
By the time you finish your apprenticeship, you'll be:
Support to succeed
We'll back you every step of the way with:
Your career. Powered by you
Here's What You'll Achieve
What You'll Need
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Health Care Support Worker
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Project Engineer II
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Graduate Engineer
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Graduate Engineer
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Opportunities: Occupation Health
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Project Engineer II
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Graduate Engineer
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Occupation Health
Full time Only for registered members Dartmouth