Paid Social Strategist - Toronto, Canada - Brainlabs

Description

Brainlabs is a digital media agency - we're passionate about using data and tech to craft marketing strategies that drive real business results for clients.

Our 1000+ Brainlabbers partner with some of the world's largest advertisers to do just that.

Our mission is simple, we want to become the world's largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we're at it.

Brainlabs has always been a culture-first company.

In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber.

It's a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.


Classification:
Full-time


Team:
Client Services


Reporting to:
Group Account Director


Estimated Start:
June 2024


Location:
Remote in Canada

Work Authorization:

This role is open to Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer.

We are unable to sponsor any work authorizations for this role.


What's the role

We're looking for a data-driven paid social enthusiast to join our team As a
Paid Social Strategist, you will work closely with clients and your team to ensure that stakeholders' paid social goals are not only met, but exceeded-and within budget As a paid social leader, you will serve as a point person for clients and as a mentor to your direct reports.

So, tell me about the company
Brainlabs is culture-first.

You've probably heard other companies describe themselves as people, clients, or profit first - but we see people, clients and profit as the building blocks of our ecosystem.

Culture powers all three and we know that when the ecosystem is balanced, we all win That's why the culture we cultivate is a culture of winning together.

To learn more about what it's like to be a Brainlabber, check out our culture code.


What you do

Client Management Responsibilities:

• Ensuring accounts are aligned to Brainlabs Social Best Practices
• Paid social lead on 35 accounts
• Ensure budgets, optimizations, and performance are executed and aligned with client goals
• Build out campaigns and implement QA checks on relevant digital marketing platforms
• Flag performance, client contact changes, and/or relationship issues, while providing ideas for solutions, to GAD's.
• Perform regular analysis and make datadriven recommendations, following our 'test and learn' methodology
• Lead deck creation for paid social pitches and presentations, including business reviews
• Ensure we fulfill on client contracts (eg. sending weekly report to clients)
• Lead paid social portion of client meetings, preferably via video conference prepare the agenda and ensure we take notes
• Implement & use Brainlabs' tools on all accounts where applicable

Leadership Responsibilities:

• Models strong leadership including alignment to company priorities and philosophies, effective stress and emotion selfmanagement, as well as a positive and patient demeanor with the team
• Mentor to team members working on assigned clients providing training and shadowing opportunities and participating in new hire training program
• Participate in wider company initiatives including, but not limited to new business pitches and internal marketing efforts
• Cultivates an atmosphere that embraces diversity and inclusion within the team and agency

Who you are

Essential Skills

• Demonstrated proficiency of paid social platforms, with a mastery of Facebook Ads Manager and experience running in at least one additional platform (i.e.

LinkedIn, Snapchat, etc.)

• Proven organizational, project, and time management skills
• Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organization
• Possess keen critical thinking and analytical skills
• Proven skills with Microsoft Office and/or Google Business Apps, especially Excel or Google Sheets
• Demonstrate alignment to our company values

Essential Experience

• 12 years handson experience planning and buying paid social campaigns
• Minimum of 1year clientfacing experience
• Experience with Google Analytics, and Facebook Blueprint certification (preferred)
• Agency experience preferred

How you succeed
In addition to the below, you will be evaluated based on how you live our Culture Code

Key metrics of success for this role include:

• A desire to be nimble and flexible to succeed in a fast-paced a