Coordinator, Digital Marketing - Toronto, Canada - Morguard

Morguard

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

PURPOSE

The Digital Marketing Coordinator is accountable to the Marketing Manager for content management of all digital assets (websites, social media, online ads etc) for The Colonnade, Holt Renfrew Centre and Bramalea City Centre to engage audiences, enhance traffic that support the digital marketing strategy.

DUTIES AND RESPONSIBILITIES

1. Web Content Management Single Point of Contact (SPOC) for content management requests for The Colonnade, Holt Renfrew Centre and Bramalea City Centre web sites in the Retail portfolio; Manages timely content updates using established content management platform, process and protocols; Active member of project team responsible for future enhancements of the Retail web platform.

2. Social Media Strategy Create and manage a comprehensive social media strategy to define programs that use social media marketing techniques. Assist in increasing "top of mind awareness", membership, loyalty and traffic across The Colonnade, Holt Renfrew Centre and Bramalea City Centre shopping centres. Establish metrics to measure the success of social media programs.

3.

Social Media Programs Implement and manage social media programs for shopping centres in the social media universe including, but not limited to:
Facebook, Twitter, Pinterest, Instagram, Foursquare, Youtube, TicTok etc. Develop relationships with influential bloggers to partner with to increase our presence in the social media world.

Create relevant monthly content that can be shared by The Colonnade, Holt Renfrew Centre and Bramalea City Centre that will engage our social media communities.

5. Metrics Measure the impact of the complete digital and social media on the overall marketing efforts. Employ web analytics, competitive research and tenant insights to establish performance metrics to support recommended marketing spend.

7. Marketing Projects and Communication Participate in marketing activities at The Colonnade, Holt Renfrew Centre and Bramalea City Centre's and communicate back to fans/followers by posting and tweeting live. Contribute to sponsorship programs by adding a social media component to pitches. Utilizing Photoshop/Canva, edit various marketing materials from the centres/sites to be used in social media platforms. Assist with crisis communication situations utilizing social media sites. Creates and edits presentations for senior members of Retail team.

8. Marketing Support Plans, coordinates, and attends; exhibits, special and seasonal events in the properties. Identifies and coordinates partnership/sponsorship opportunities with retailers, community partners and business organizations to extend the marketing reach of each property. Administrative duties as required.

Skills, Knowledge, Experience and Education

BA or Diploma in Communication, Advertising, Marketing, Web Development or related field
Minimum of 3 years' experience in online marketing specifically with social media engagement
Ability to analyze data, draw conclusions and make recommendations
Avid social media useractively participating in a wide variety of social media activities such as community development and management, blogging, social book marking and commenting and is well connected with the broader social media world
Excellent writing and proof reading skills
Strong computer skills, proficient with Microsoft office (including Word, Excel and PowerPoint) and functional knowledge and experience with HTML/CSS.

Core Competencies

Strong relationship builder, internally and externally, across all functions, and at all levels
High level of initiative and enthusiasm, with creative flair and entrepreneurial spirit
A handson and cando attitude, with strict attention to detail
Ability to prioritize and meet tight deadlines
Excellent communication and presentation skills, written and verbal
An interest in and aptitude in technology
Strong team player.

ADDITIONAL REQUIREMENTS

Driver's license and reliable vehicle

Morguard is a fully integrated real estate company. We own, manage and invest in high-quality, well-located, geographically diversified assets across North America.

We have built our business with strong leadership and a proven management platform that have generated substantial, risk-adjusted returns - and significant long-term growth.

With more than 40 years of experience and a dynamic team of 1,500 professionals, our commitment is to realize the potential of real estate through value creation and operational excellence.

**Subject to legally permissible exceptions or accommodation requests, Morguard requires that all new hires be fully vaccinated, as defined by Public Health, for COVID-19 on their first day of the assignment. Unless a valid Human Rights exemption applies, the vaccine requirement will be a condition of employment with Morguard and you will be required to submit your documented proof of vaccination. Should you require an accomm