Digital Content Marketer - Toronto, Canada - Flosonics Medical

Description

We are a team of passionate medical and technological innovators on a mission to improve patient treatment and outcomes with cutting-edge medical devices like the FloPatch.

FloPatch is the world's first wireless Doppler ultrasound system designed to support the clinical management of critically ill patients. The wearable sensor enables real-time functional hemodynamic monitoring for patients requiring cardiopulmonary and fluid resuscitation.

We are looking to add a Digital Content Marketer who will be responsible for creating, executing, and managing digital content marketing campaigns for the Flopatch.

This role will work closely with our team to develop a content strategy that supports our company's goals and objectives with a primary focus to create digital content that educates and informs customers about the benefits and features the Flopatch.

MAJOR DUTIES AND RESPONSIBILITIES:

• Develop and implement a digital content strategy that aligns with our organizational goals and objectives.
• Conduct research on industry trends and competitor activity to stay uptodate on market developments and adapt content strategy accordingly.
• Collaborate with the product and medical team to ensure that all content is accurate and uptodate.
• Optimize content for search engines and use SEO best practices to improve organic search rankings.
• Work with the marketing team to develop and execute paid digital advertising campaigns.
• Analyze and report on the effectiveness of content marketing campaigns, using data to make datadriven decisions to improve future campaigns.

EDUCATION REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, or related field.

EXPERIENCE REQUIREMENTS:

• Minimum of 3 years of experience in digital content marketing, preferably in the medical device or healthcare industry.
• Excellent writing and editing skills with experience creating content for multiple digital platforms.
• Strong understanding of SEO best practices and the ability to optimize content for search engines.
• Ability to work in a fastpaced environment and manage multiple projects simultaneously.
• Strong analytical skills with experience using data to make datadriven decisions.
• Excellent communication and collaboration skills with the ability to work with crossfunctional teams.

We wish to thank all applicants, however, only those selected for an interview will be contacted directly.

If you are selected to participate in the recruitment process, accommodations are available upon your request to meet your accessibility needs.