Digital Marketing Specialist - Abbotsford, Canada - Musora Media

Musora Media

Verified Company

Abbotsford, Canada

1 week ago

Posted by:

Sophia Lee

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Description

Description:

Hey I'm Scott, Marketing Director for our Pianote Brand at Musora.

We're an online music education company with the mission to create a world where everyone can play the songs they love

I'm looking for a Digital Marketing Specialist to take Pianote to the next level.

You'll make an immediate impact if you have:

Marketing chops.
A Growth Mindset.
Excellent copy that converts.
Enthusiasm for music, better yet,
pianists.

You'll work closely with the Marketing Director to facilitate the growth of Pianote - both in revenue and awareness.

If you're successful in getting this role, you will be key in maintaining a healthy long-term marketing funnel while capitalizing on spontaneous marketing opportunities.

Key Duties & Responsibilities:

You will be integral in supporting the Marketing Director with:

Lead Generation. You're on the front lines of communicating with our audiences and ensuring we're building a healthy marketing funnel of engaged pianists.

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Copywriting. You'll be expected to write professional and engaging copy that pianists of all backgrounds can relate to.
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Advertising. You'll be responsible for writing ads that drive people to our free & paid resources. This means you'll get to know our audience better than anyone and take helping them seriously.
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Asset Creation. Execution is key - you'll be coordinating video & photo shoots, hunting down testimonials, and doing whatever it takes to create attention-grabbing advertising assets.
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Miscellaneous projects. Some of the most successful campaigns don't fit under a single marketing branch. You'll need to be flexible in identifying & tackling new opportunities as they arise.
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Artist Relations: Ensure you speak on behalf of Musora while interacting with artists, and maintaining a positive and professional environment.

Key Qualifications:

You will be integral in supporting the Marketing Director with:

Lead Generation. You're on the front lines of communicating with our audiences and ensuring we're building a healthy marketing funnel of engaged pianists.

-
Copywriting. You'll be expected to write professional and engaging copy that pianists of all backgrounds can relate to.
-
Advertising. You'll be responsible for writing ads that drive people to our free & paid resources. This means you'll get to know our audience better than anyone and take helping them seriously.
-
Asset Creation. Execution is key - you'll be coordinating video & photo shoots, hunting down testimonials, and doing whatever it takes to create attention-grabbing advertising assets.
-
Miscellaneous projects. Some of the most successful campaigns don't fit under a single marketing branch. You'll need to be flexible in identifying & tackling new opportunities as they arise.
-
Artist Relations: Ensure you speak on behalf of Musora while interacting with artists, and maintaining a positive and professional environment.

Key Performance Indicators:

As a member of the marketing team, your performance will be judged on:

Awareness. Are we reaching newer & larger audiences with our campaigns?

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Leads. What impact are you making on the quality & quantity of leads we're bringing in?
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Conversions. Are we turning leads into students? You'll be running campaigns to convert new students and drive revenue growth.
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Hitting Deadlines. You'll be responsible for ensuring we launch promotions on time and help coordinate the full arsenal of our marketing efforts.

Reporting Structure:

You will report directly to the Marketing Director (Pianote)

Job Details:

This role is hybrid, ideally onsite three days per week.

What we offer you:

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Extended Benefits. Health, Prescriptions, Dental, Mental Health Support and Vision Benefits for full-time/permanent positions - we care about our employees and we want to make sure YOU have the benefits you need to stay healthy and well.
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Paid time off - we understand and value the importance of rest and recovery and that includes time away from work
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Career Growth. You're joining a growing team and company with ambitious goals.
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Learning & Development. We encourage our team to develop their unique strengths, offering Gallup-Clifton Strengths coaching and workshops, along with tailored education opportunities.
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Onsite Amenities and Events. Onsite parking, on-site gym, and office events (on-site & virtual) Be a part of a fun-loving team
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Onsite SNACKS, beer/kombucha fridge, coffee/tea and more We want to make sure you stay fuelled throughout the day
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Casual dress. We want you to feel comfortable when you work. No need to wear a business suit [unless you want to].
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Flexible work. Depending on the role, choose to work on-site at our Abbotsford, BC, Canada head office, remote, or in a hybrid environment.

About Musora Media:

Who we are (Musora Media)