Avp, Partner Marketing - Ontario, Canada - Air Miles

Air Miles

Verified Company

Ontario, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The AIR MILES Reward Program is Canada's most recognized loyalty program with nearly 10 million active collector accounts. With more than 30 years of experience, we have a proven track record of driving long-term loyalty.

There's a reason we're recognized as one of the best places to work year after year: we give you more than a place to work, we give you a place to grow your career.

That's what sets us apart.

Benefits and Perks at AIR MILES:

Flexible work environment with remote work stipends
AIR MILES Gold Collector status upon hire
Free AIR MILES issued annually on your anniversary date
Group RRSPs & company matching program
An annual wellness subsidy
Robust wellness resources including cognitive behavioural therapy and a Headspace subscription
Summer Hours Program (half-day Fridays + 3 Summer Fun Days)
Loyalty Days (2 extra vacation days per year)
Two-week Sabbatical Leave and 20,000 AIR MILES in the year following each five-year milestone anniversary
Volunteer paid time off
Generous tuition reimbursement programs
Extensive learning and development opportunities

What Will You Work On?

The AVP, Partner Marketing will lead the communication efforts for all partners across LoyaltyOne, defining the strategy and G2M plans annually and executing and optimizing based on preformance.

Key metrics of success will be tied to partner metrics including acquisition and engagement KPIs as appropriate.

This role will be directly accountable for marketing performance of all partner campaigns in market working closely with relevant internal teams across Client Success, Data, Media and Brand.

How Will You Create Impact?- Developing marketing strategy and go to market plans across a variety of partner vertical- Make decisions regarding multi-year marketing plans, with strategies and priorities to support growth of lines of business, including such deliverables as brand positioning, customer management strategies, online and print advertising, content creation and placement, PR messages and channel optimization- Providing leadership of multiple agile teams supporting in developing strategies and continuously testing and optimizing against core measures- Partnering at a senior level with core partners and Client Success leads to ensure we are meeting goals and expectations- Working collaboratively to drive a differentiating content-driven B2B marketing strategy and supporting on new business opportunities

Let's Talk About You:

Minimum of 10 years of directly related work experience in Branding and marketing, B2C or B2B
Minimum of 5 years of Supervisory experience required
PR management & media relations experience
Proven success in leading account relationships, preference for within an agency with a variety of vertical experience
Proven leadership skills with an ability to build strong internal & external "influencer" relationships, and relations with the Executive Committee and C level contacts
Proven management experience with direct and indirect reports at all levels
Solid understanding of customer management, loyalty, analytic services & the direct marketing industry
Proven experience in marketing and communications strategy development. Ideally in a fast paced, agile first environment.
Self starter with the ability to manage multiple projects at once, and motivate and oversee direct reports while developing Associate and Director level
AIR MILES is for Everyone
We are committed to embedding inclusion in the way we work and the services we offer. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of belonging that enables us to perform, innovate and be our authentic selves.
Flexible Work Environment
AIR MILES is proud to offer Corporate Associates the flexibility to choose where they do their best work and we do not mandate a minimum number of days required in office. That said, the doors at our Toronto office are always open to Associates who prefer an office environment or need a change of scenery. All members of our Customer Care team permanently work from home.
No matter where you work from, everyone is set up with the tools and resources required to stay connected and make workfromanywhere routines more comfortable.