Marketing Specialist - Cambridge, Canada - 401 Auto

401 Auto

Verified Company

Cambridge, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At the 401 Group of Companies, we want to focus on not who you are, but who you CAN be We strive to hire exceptional employees who see themselves as _trailblazers, trendsetters, creators, do-ers, catalysts, go-getters, and influential leade_rs in all aspects of who they aspire to be daily.

Location:
Cambridge, ON

Hours:
Monday - Friday 8 am to 5 pm
This role will specifically focus on marketing for our franchises as we continue to grow the 401 Group of Companies

What Will You Be Doing:

Build on and execute the 401 Auto RV Group's organic social media content strategy by growing our audience, increasing engagement and driving conversions and clicks
Create a robust franchise social content calendar through content planning and realtime customer engagement
Create engaging written content including customer stories, articles, whitepapers, blogs and any other media coverage
Create, edit, publish and share content to attract and engage the 401Group of Companies social community across all corporate platforms for franchises our ie: Facebook, Instagram, LinkedIn, Twitter, TikTok and Pinterest
Collaborate with internal departments to create buzz and excitement around new franchise products, partnerships, employment opportunity/employer branding and other corporate messaging
Monitor all mentions and DMs to ensure they meet the 401 Auto RV Group's branding and professional image and direct/escalate inquiries as appropriate
Protect the company's brand and keep a consistent pulse on relevant Canadian automotive & RV news and trending topics
Provide insights for the organization based on social listening, market trends and platform innovations
Utilize your analytical ability to evaluate customer experience across multiple channels and customer touchpoints
Other duties as designed

What You Bring to the Table:

Successful completion of post-secondary education in communications, digital marketing, or public relations
3+ years of experience in social media marketing, content marketing and communications
Direct experience growing a following on social media on behalf of a growing, midsize, startup and professional brand
Previous experience in marketing and developing social content for an automotive company is considered an asset
Technically savvy and knowledgeable in social media platforms as outlined above and how to optimize each platforms use
Strong understanding of social analytical tools such as Google Analytics, Hootsuite and Webtrends Analytics
Strong understanding of social media metrics and the ability to convey them to internal partners
Working knowledge of graphic design tools ie: Photoshop, Illustrator, Canva
Proven ability to produce high quality and creative work while understanding the requirements of design including typography and layout
Proven ability to be highly innovative, and effective in creating visually appealing content
Exceptionally strong communication skills written, verbal and interpersonal
An entrepreneurial spirit and creative mindset
Valid G Driver's License and acceptable driving record

So why work for us?

The 401 Group of Companies is privately owned and 100% Canadian
20+ Stateoftheart facilities including a "google like" call centre and an 80,000 sq ft. centralized service "Hub"
A high energy, fast paced and fun work environment with various initiatives and rewards
Individual and teamoriented coaching, mentoring, and training
Opportunities for career path planning, growth, and advancement from within
Health & wellness benefit enrolment opportunities
Employee referral bonus opportunities
Employee pricing on parts, service and at the Blackshop Restaurant and Wine Bar
A corporate swag esite for employees exclusively
Perkopolis enrollment
Onsite Parking

The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and services.

Our headquarters is located in the thriving city of Cambridge, Ontario.

Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Subaru, Honda, Nissan, Chrysler, Jeep, Dodge, Ram, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.

If you have a growth mindset like us, we'd love to see your resume and have a conversation. Opportunities at the 401 Group of Companies are endless