Meta Ads Setup
1 month ago
Job summary
We are building an early-stage B2C travel product focused on personalised city travel plans starting with Madrid short-stay travellers are overwhelmed by generic guides contradictory reviews and social media noise Our solution replaces guessing with expert-designed fully personalised itineraries delivered within 24 hours after completing a short quiz This contract is not a scaling phase It is a strict MVP validation phase with the sole objective of proving whether paid Meta traffic can convert at a small controlled budgetResponsibilities
- Meta Ads Account & Structure Review or set up Meta Ads account structure Define a simple clean campaign architecture suitable for MVP testing Choose the correct objective conversion-focused Validate that conversion tracking is correctly configured Ensure key actions are measurable quiz start quiz completion purchase if applicable Flag tracking limitations early if present Launch 1–2 test campaigns max Limited ad sets and creatives simplicity over volume Clear hypothesis per campaign what we are testing and why Light optimisation based on early signals Budget protection avoid unnecessary spend burn Weekly performance review and insights Provide clear summary of results Interpretation of conversion signals Recommendation scale iterate stop Key learnings about audience message and funnel friction What This Project Is NOT A long-term media buying contract A high-spend scaling mandate A branding or awareness campaign A set-and-forget execution This is hands-on MVP validation engagement Direct transparent communication expected Proactive feedback on what is not working Ability to challenge assumptions constructively English working language Deliverables Live Meta Ads campaigns aligned with MVP goals Conversion tracking validated Weekly written updates Final recommendation report Duration Initial contract weeks Extension possible if results justify further testing or scaling Fit Criteria Has performance marketing experience not just execution Understands early-stage validation constraints Is comfortable proving or disproving acquisition channels quickly Thinks in terms of signal not vanity metrics If the MVP phase shows traction there is potential for ongoing collaboration in future scaling phases Contract duration less than month mandatory skills Facebook Advertising Social Media Management Lead Generation Pay Per Click Advertising Facebook Ads Manager Social Media Marketing Campaign Optimization Facebook Marketing Instagram Ad Campaign Sales Funnel B2C Marketing PPC Campaign Setup & Management Digital Marketing Sales & Marketing Ecommerce Marketing
Job description
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