- 2-5 years' experience in full funnel customer marketing
- College diploma or University degree; and/ or equivalent work experience
- Basic content writing (will also have a content team for support)
- Understanding of Marketo or other automation software and Salesforce or similar CRM (ABM platform experience is a plus)
- 2+ years of Virtual and In-person event planning and execution experience
- Strong interpersonal and relationship-building skills to engage and collaborate with stakeholders and win as one-team globally
- Willing and able to roll up your sleeves as an individual contributor and also influence and leverage corporate resources
- Use a data-driven approach to create hypotheses for campaigns, test & learn, and iterate to exceed expectations
- Deep understanding of the relationship between customer and product data to identify the optimal paths for communication, education and engagement
- B2B SaaS, software, or tech industry experience required
Customer Marketing Specialist - Toronto, Canada - ECOONLINE
Description
About us.
Workplace safety is a fundamental part of our DNA, and we take pride in ensuring that we make a positive impact on the lives of others.
By developing leading software solutions that safeguard people and the environment, we are positively impacting the world. Leveraging data and technology to drive a modern culture of health and safety compliance and sustainability.
If you're interested in impacting the lives of others and being a part of a rapidly growing global organization, we hope you'll consider joining us
About the Role
As the Customer Marketing Specialist, your ultimate goal is to turn existing customers into promoters and expand their suite of EcoOnline solutions.
You will partner with our customer-facing teams to deliver clear and timely promotional, instructional, relationship development, and product messages to our customer base (across all channels). You will create strategies and campaigns to drive awareness and interest of EcoOnline solutions in addition to improving adoption and retention. You will partner with our Product Marketing team to ensure our customers are aware of new product developments and the benefits of them. You will also partner with our Sales and Customer Success team to collaborate on revenue-generating expansion campaigns, and you will work to create strong relationships with customers, to create advocates for EcoOnline.
The ideal candidate will value transparency and diversity, be driven to succeed, constantly curious, and have a passion for collaborating with, developing, and helping others. You should excel in building dedicated customer programs that supports the end-to-end customer journey. If this sounds like you, come join our team so together we can impact health, safety, and sustainability across the globe
Responsibilities
•Build strong partnerships with the Customer Success team, Product team, Sales Team, Revenue Operations, and your partners across Marketing to ensure we're building cohesive campaigns that meet the needs of our customers.
•Develop and execute a growth campaign strategy to expand product adoption across our existing customer base (cross-sell & upsell).
•Execution of a holistic customer engagement calendar, bringing together touchpoints across all customer-facing teams, ensuring they're complementary, and that customers are aware of all opportunities to engage. This can include emails, in-product messaging, webinars, newsletters, in-person events or other.
•Support customer retention and recommendation (i.e. net retention and subscriber growth)
•Execute our event strategy with our customer base, including regional & cohort meet-ups (when/if available), and 'virtual' engagements via webinars
•Support our participation in industry trade shows (customer activations)
•Create user adoption programs that can be leveraged by our customers to grow their usage of EcoOnline solutions within existing products and new products
•Build programs that support the identification of customer advocacy with: Customer Case Studies, Sales References, Product Reviews, Customer Speaker Opportunities, etc.
•Partner with the Global Content team to identify and close content gaps with regards to customer-centric content across the customer journey
Qualifications
What We Offer:
EcoOnline has a flexible workplace policy that allows you to work remotely orin the office . We want you to be able to do your best work no matter where you are. We emphasize providing many ways to support our team to do their best work, and we believe that if you look after your people, they look after everything else
Interested but don't feel you meet all the qualifications?
Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we consider applications that might not meet all the criteria but have the aptitude and capability. Our priority is to ensure we set people up for success.
Diversity, Equity & Inclusion.
EcoOnline is proudly an equal opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
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