Director of Digital Marketing - Toronto
1 month ago
About the Role
We're hiring a strategic, hands-on Director of Digital Marketing to lead our digital growth strategy and manage a small team overseeing Acquisition, Retention, and Site Content & CRO.
You'll drive profitable new customer acquisition, maximize lifetime value (LTV), optimize the site experience for conversion, and deliver aggressive revenue targets—all while fostering a cohesive, on-brand full-funnel approach for
What You'll Do
Overall Digital Strategy & Leadership
Define and own the integrated digital marketing roadmap aligning Acquisition Retention and Site/CRO efforts to hit revenue CAC LTV ROAS goals Manage channel mix budget allocation across paid owned earned channels set KPI targets efficient profitable growth Lead small team fostering ownership development high performance Acquisi...tion Oversight Guide strategy execution Paid Search Paid Soial Affiliates Display CTV scale profitable traffic Develop audience strategies leveraging data lookalikes behavioral targeting Ensure end-to-end campaign optimization testing partnership Creative high-converting assets Retention Oversight Oversee strategy execution Email SMS Direct Mail customer lifecycle programs drive engagement loyalty repeat purchases Direct hyper-personalized segmentation onboarding win-back loyalty journeys Optimize campaigns open rates clicks conversions LTV impact Site Content & CRO Oversight Own editorial promotional calendar site merchandising homepage landing page development SEO strategy Lead conversion rate optimization initiatives including A/B testing user experience improvements analytics-driven enhancements Ensure seamless on-brand site experience supports full-funnel performance Analytics Optimization Establish cross-channel KPIs build comprehensive dashboards drive daily weekly performance analysis Translate insights strategic adjustments forecasting attribution modeling incrementality testing Partner Analytics develop predictive models advanced customer insights Cross-Functional Collaboration Align Product Creative Merchandising broader Marketing teams cohesive launches messaging experiences Champion consistent full-funnel customer journey acquisition retention Team Management Lead mentor develop small team direct reports agency partners building morale accountability talent You Bring years digital marketing/eCommerce proven leadership required Deep expertise across Paid channels Google Ads Meta TikTok Pinterest CTV Retention Klaviyo strongly preferred Track record scaling profitable growth direct-consumer brand hitting aggressive target s Strong GA4 proficiency advanced analytics skills Advanced Excel VLOOKUP Pivot Tables Index/Match balance Analytical + Creative + Strategic thinking Hands-on leader setting expectations driving results Detail-obsessed results-driven adept prioritizing fast-paced environment Self-starter excels cross-functional ambiguous settings Exceptional communicator verbally writing Successful Director-Level Candidates Exhibit Ability Deal with Ambiguity Thrives flux problem-solves creatively independently achieve business goals Drive for Results Consistently meets or exceeds aggressive revenue growth targ...ets Strategic Agility Anticipates future builds bold data-backed plans Customer Focus Obsessed understanding customer needs delivering delightful experiences Creativity Generates innovative ideas connects insights across channels Building Effective Teams Inspires ownership develops talent fosters collaboration
Job description
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