Sales and Leads Generation Coordinator - Mississauga, Canada - The College of Family Physicians of Canada

Sophia Lee

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Description

JOB OPPORTUNITY

About the CFPC


The College of Family Physicians of Canada (CFPC) is the professional organization that represents more than 43,000 members across the country.

The College establishes the standards for and accredits postgraduate family medicine training in Canada's 17 medical schools.

It reviews and certifies continuing professional development programs and materials that enable family physicians to meet certification and licensing requirements.


Our Mission:

Leading family medicine to improve the health of all people in Canada—by setting standards for education, certifying and supporting family physicians, championing advocacy and research, and honouring the patient-physician relationship as being core to our profession.


Our Vision:
Leading family medicine. Improving lives.


Our Values:
Caring; Learning; Collaboration; Responsiveness; Respect; Integrity; and Commitment to Excellence.


We are recruiting for a Sales and Leads Generation Coordinator

Posting #:

2024-07

Department:

Program and Practice Support,

Division:

Professional Development and Practice Support

Reports to:

Assistant Manager, Self Learning Program

Classification:

Support Staff

Status:

Contract Full Time

Contract end date (if applicable): 31st March 2026

Job Family:

Professional Knowledge Worker

Full Time Equivalent: 1.0

Bilingual (English/French): No

Salary Range:
Min. $61,606.80 Mid. $77,008.56 Max.$92,410.32


Summary


The Sales and Leads Generation Coordinator (SLG) is responsible for selling the College of Family Physicians of Canada's (CFPC) Self Learning Program subscription services, through established and novel channels and methods.

Working with the Self Learning Assistant Manager and the Manager, Practice Support Programs, this position will use a combination of skill set, including data synthesis, sales, and customer service, to develop an actionable plan to recover lost subscribers and generate new sales.

The SLG coordinator will demonstrate excellent rapport with existing and potential subscribers using excellent sales and communication skills.


Working closely with the Programs and Practice Support (PPS) leadership team and relevant departments and committees, the SLG coordinator also contributes to a limited number of operational and special assignments and projects.


Main Responsibilities

  • Maintain and expand the program's database of prospects by conducting research to find new leads.
  • Handle inbound, unsolicited prospect calls to convert them into sales.
  • Receive inbound prospect inquiries; answer questions and offer suggestions based on a thorough knowledge of the product line; perform product/service demonstrations, emphasizing product/service features and benefits, quote prices, discuss payment terms and prepare sales order forms and/or reports.
  • Explore, facilitate and support sales and marketing initiatives with other CFPC products, such as CFPCLearn and FMFLoved.
  • Provide prompt and courteous customer service. Record and track customer service contact and details.
  • Review customer service requests for sales and retention leads.
  • Educate and inform prospects about the Self Learning Program's offerings.
  • Overcome objections of prospective customers.
  • Maintain client account in CRM database and other CFPC systems.

Develop sales strategies in collaboration with SL team and committee

  • Collaborate with the Self Learning team and committee as well as other key CFPC staff (i.e., Marketing and Communications department) to determine necessary strategic sales approaches.
  • Develop and update action plan, including calendar of activities and benchmarks, to continually achieve sales goals.
  • Explore, facilitate and support sales and marketing initiatives with other CFPC products, such as CFPCLearn and FMFLoved.

Finance support and data analysis

  • Reconcile payments received on a monthly basis by reviewing payments received by Finance and confirming specific details of the payments to ensure advance payments are accounted for.
  • Review and analyze data to increase subscriptions. Effectively mine and report sales, marketing, and relevant data, enabling comprehensive measurement of uptake, customer satisfaction, and other essential Key Performance Indicators to increase subscriptions.

Other related duties:


  • Support the team with shared duties, including working on special projects in various supporting capacities (i.e., SME, desk research, contract preparations and administrative support and coordination of information).
  • Perform other duties as assigned.
  • Ensure effective and professional communications with all internal and/or external contacts.
  • Develop and maintain collaborative relationships at all levels of the organization to build trust and confidence in the services provided.
  • Work in accordance with all CFPC/FAFM policies, procedures and processes, and wit

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