Product Marketing Specialist, Media - Toronto, Canada - Autodesk
Description
Job Requisition ID #- 24WD77406
Become part of a dynamic product marketing team helping creatives in the media and entertainment industry discover and adopt the right solutions to bring their projects to life.
Focusing on our media and entertainment tools and reporting to the Media & Entertainment Product Marketing Lead, you will create comprehensive product marketing programs, product positioning, value propositions, marketing assets and sales tools.
You will also collaborate with several teams, including audience marketing, technical marketing, campaign development, product, strategy, and sales. This is a remote or hybrid role.As a Product Marketing Specialist, you will help drive growth of Autodesk solutions for film, TV, games, and media.
Responsibilities:
- Build product marketing programs that support customer growth and retention, and strengthen customer loyalty
- Create messaging and value propositions that communicate the benefits of Autodesk M&E tools, and translate them into customerfacing marketing assets (blog posts, presentations, case studios, white papers, videos, sales tools)
- Oversee product launch marketing. Creating launch plans, marketing content, sales tools, and customer communications
- Develop customer webinars to generate leads and revenue
- Help develop engaging marketing campaigns
- Support events including social promotion and community engagement
- Report on the effectiveness of marketing programs, highlighting how efforts contribute to business objectives
Preferred Qualifications- You have exceptional written and verbal communication skills, are articulate, and can engage with a variety of audiences- You can break down complex concepts into simple messaging to serve customers of all technical levels- You have experience setting goals and working on several marketing priorities simultaneously- You are a storyteller.
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About Autodesk
Welcome to Autodesk Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies.
We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk - our Culture Code is at the core of everything we do.
Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all.
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We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive
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