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- Paid Advertising:
- Plan, launch, manage, and optimize multi-channel paid ad campaigns (Meta, Google Ads, YouTube, programmatic platforms).
- Develop campaign strategies aligned with client goals: lead generation, booking consultations, event promotions, brand awareness, and e-commerce sales.
- Write ad copy and guide creative direction in partnership with our design team.
- Navigate strict advertising policies within the medical aesthetics and healthcare space, ensuring compliant ad creative and targeting.
- Conduct A/B testing for ad copy, creative, and audience segments to maximize performance.
- Monitor and adjust bids, budgets, and campaign structures to improve CPL (Cost per Lead), CPA (Cost per Acquisition), ROAS (Return on Ad Spend), and other key KPIs.
- Stay on top of platform algorithm changes and implement best practices accordingly.
- SEO & Website Optimization:
- Conduct keyword research and competitive analysis to inform SEO strategy.
- Optimize client websites and landing pages for search engine visibility and lead conversion.
- Manage on-page and technical SEO, including metadata, schema markup, internal linking, and performance audits.
- Collaborate with web developers and content teams to implement SEO improvements.
- Report on organic search performance and recommend ongoing optimizations.
- Tracking, Analytics & Reporting:
- Set up and manage conversion tracking using Google Tag Manager, GA4, Meta Pixel, and CRM integrations.
- Build detailed campaign reports and dashboards to showcase performance and insights.
- Use analytics to continuously improve campaign performance and client ROI.
- Present clear and actionable reports to both internal teams and client stakeholders.
- 5+ years of hands-on experience managing high-budget paid ad campaigns (Meta + Google Ads required; programmatic platforms a strong asset).
- Proven track record of generating and converting high-quality leads in a service-based industry—medical aesthetics, healthcare, or wellness experience highly preferred.
- Strong understanding of digital advertising regulations for restricted industries (e.g., cosmetic procedures, Botox, fillers, etc.).
- In-depth knowledge of SEO strategy, implementation, and tools (SEMRush, Ahrefs, Google Search Console).
- Proficiency with Google Analytics (GA4), Google Tag Manager, Facebook Business Manager, and CRM integrations.
- Proficiency in Tableau and Excel required.
- Working knowledge of BigQuery, SQL, Pandas, and NumPy essential.
- Analytical mindset with strong ability to interpret data and translate it into actionable marketing strategies.
- Exceptional attention to detail and the ability to manage multiple client accounts simultaneously.
- Self-starter with a relentless drive for performance and results.
- Experience with programmatic advertising platforms (e.g., StackAdapt, The Trade Desk).
- Background in CRO (Conversion Rate Optimization) and user experience best practices.
- Familiarity with HIPAA, CAN-SPAM, and privacy regulations related to healthcare marketing.
Mid-Senior level
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Digital Marketing Specialist - Vancouver - Skinfluence Marketing

3 weeks ago

Description
Seniority level
Employment type
Job function
-
Marketing Specialist
Beeta International Education Group Inc.- Vancouver
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Marketing Specialist
Full time COBS Bread- Vancouver
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Content Marketing Specialist
Full time Only for registered members Vancouver
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Marketing Specialist
Any Beeta International Education Group Inc.- British Columbia (BC)
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Marketing Content Specialist
OTHER Only for registered members Vancouver
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Marketing Automation Specialist
Full time Only for registered members Vancouver
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Specialist, Trade Marketing
Full time Only for registered members Vancouver
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Social Marketing Specialist
Full time Versett- Vancouver
-
Email Marketing Specialist
Herschel Supply Company- Vancouver
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Senior Communication and Marketing Specialist
Full time Only for registered members Vancouver
-
Senior Marketing Automation Specialist
Full time Only for registered members Vancouver
-
Senior Specialist, iGaming Performance Marketing
Full time Only for registered members Vancouver
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Campaign & Event Marketing Specialist
Any B.C. Ltd. o/a Microserve- British Columbia (BC)
-
Senior Communication and Marketing Specialist
CBC/Radio-Canada- Vancouver
-
Marketing Specialist
COBS Bread- Vancouver
-
Marketing Specialist
AliExpress- Vancouver
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Marketing Specialist
COBS Bread- Vancouver
-
marketing specialist
canadainternational.gc - Jobboard- Vancouver
-
Marketing Specialist
Grousemountain- North Vancouver
-
Marketing Specialist
Beeta International Education Group Inc.- Vancouver
-
Marketing Specialist
Full time COBS Bread- Vancouver