E-commerce Content Specialist - Vaughan - Recooty

    Recooty
    Recooty Vaughan

    4 days ago

    Full time
    Description

    Location

    Remote (Eastern time zone preferred)

    Position Type

    Part-Time or Full-Time

    Reports To

    Creative Director

    About Shop Innovator

    We're a boutique digital agency specializing in scaling high-ticket, brick-and-click Shopify brands. Our clients sell premium physical products—think fire pits, backyard greenhouses, artisan rugs, and Hi-Fi audio equipment. We help them transform underperforming online stores into polished, high-converting brand experiences that build trust and increase revenue.

    Our mission is simple: turn browsers into customers.

    Who We're Looking For

    We're hiring a conversion-savvy eCommerce content specialist who can write like a strategist and think like a buyer. You're not just a writer—you're a digital sales architect. You understand the emotional complexity of high-ticket buying decisions and know how to use content to build trust, clarify value, and guide people to purchase.

    This is not a junior copywriting role churning out generic SEO blogs. You'll collaborate with our creative and strategy teams to craft high-impact content that directly supports our clients' sales and marketing goals.

    Responsibilities

    • Write conversion-optimized website content: product pages, collection intros, About Us pages, and landing pages.
    • Collaborate with our email marketers to develop content that can be used in campaigns & flows.
    • Collaborate on quarterly promotion plans and content calendars across multiple client accounts.
    • Interview business owners and customers to craft authentic customer stories and testimonials.
    • Optimize existing content for clarity, hierarchy, and engagement (not just keywords).
    • Ensure brand voice consistency across all assets.
    • Apply best practices in high-ticket UX writing, persuasive frameworks, and storytelling for luxury / premium brands.

    What You Bring

    • 3+ years of e-commerce copywriting experience, preferably in home, garden, or luxury consumer categories.
    • Proven success writing for high-AOV or considered-purchase products ($500+).
    • Deep understanding of the Shopify platform and customer buying behavior.
    • Experience writing for multiple stages of the customer journey: awareness, consideration, conversion, and retention.
    • Ability to balance brand personality with conversion goals.
    • Comfort working with project management tools like ClickUp.
    • Self-directed, reliable, curious, and coachable.

    Bonus

    Familiarity with Klaviyo, Hotjar, or GA4 data to inform copy decisions.

    This Role Is Ideal If You...

    • Are a strategic thinker who sees content as part of a bigger conversion system.
    • Have an eye for online store UX, not just words.
    • Are obsessed with clarity, trust-building, and hierarchy.
    • Enjoy working with small, collaborative teams.
    • Love helping good brands grow with great storytelling.

    What You'll Get

    • Flexibility: Work from anywhere on a schedule that suits you.
    • Meaningful projects: Work with purpose-driven premium brands.
    • Growth: Collaborate with a team of seasoned strategists, designers, and marketers.
    • Predictability: Join a team that plans in 90-day cycles (no chaos culture).
    • Creative freedom: Your insights are valued—not micromanaged.

    How to Apply

    Send your portfolio, resume, and a short Loom video telling us why you're a perfect fit for this role to

    Bonus points if you include a sample of: A product or About Us page you wrote for an e-commerce brand.


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