- Campaign Management - Own the optimization and day-to-day management of some of our core digital media channels - bid & budget management, target audience development & refinement, trafficking & operations, and creative iteration.
- Process Automation - Identify opportunities to automate processes, working with product, engineering, and analytics teams to build in-house paid marketing tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting). Develop an effective optimization process to quickly identify and respond to changes in performance
- Data Analysis - Pull and analyze reports to extract insights and transform those insights into actionable changes that will improve performance. Work closely with the Analytics team to understand the performance of campaigns and tests; develop dashboards to monitor performance over time. Work with measurement partners to constantly evaluate channel incrementality and cost curves.
- Creative - Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving KPIs
- Vendor Management - Partner with agencies, account partners, and other relevant vendors to monitor performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams.
- 3 years + of direct experience managing performance and media marketing channels like OTT, Linear TV, Affiliate, Youtube, Streaming Audio, Display, etc.
- Eager to learn and stretch across breadth of digital media marketing functions
- High attention to detail and the ability to set and hit aggressive project deadlines
- Ability to thrive within a fast-paced, high stakes but incredibly supportive Growth Marketing team
- Clear, concise communication style and comfort working with a diverse group of people
- Highly analytical and data driven with a strong proficiency in Excel/Google Sheets (pivot tables, vlookups, creating data templates and dashboards).
- Ability to collaborate with cross-functional growth teams across data science, marketing analytics, engineering, and creative teams
- Experience scaling OTT, Linear TV, and Streaming Audio
- Experience in a marketplace company and/or high-growth startup
- Experience testing new channels from scratch
- Experience with marketing technology and analytics tools
- Experience handling upwards of $XXM yearly program budgets
- Integrated media / strategy planning experience at an agency
- Basic SQL knowledge
- Virtual-first working model coupled with in-person events
- 20 company-wide holidays including a week-long end-of-year company shutdown
- Libraries (optional use collaboration & connection hubs)in San Francisco and Salt Lake City
- WiFi reimbursements
- Cell phone reimbursements (North America)
- Employee Assistance Program for mental health and well-being
Sr. Growth Marketing Specialist, Audio - Ontario, Canada - Thumbtack
Description
About the Role
We are looking for an audio and video channel expert who has had experience working across OTT, CTV, Linear, traditional and digital audio channels. The ideal candidate is energetic and a self-starter willing to dig in and partner with agencies and internal stakeholders to improve the execution and efficiencies of these audio and video programs. They can ramp up quickly and work effectively with little oversight and prioritize and manage their own work, clearly tying it to the goals of the larger team, and the business as a whole. If you are a highly driven and creative marketing professional that is looking to build a breadth of expertise across performance and media marketing disciplines - this is the right role for you.
Responsibilities
What you'll need
If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
Education: BS or BA, focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred.
Experience and Motivation
Bonus points if you have
Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines. Learn more about our virtual-first working model .
#LI-Remote
Benefits & PerksLearn