Senior Product Marketing Manager - Toronto - FacilityOS

Description

Location: Remote / Hybrid

Department: Marketing

Reports to: VP of Marketing

Compensation: $105,000 - $130,000

Benefits: Paid time off, with a comprehensive health and benefits package

About FacilityOS

FacilityOS is redefining how organizations manage facilities and operations by unifying workflows, data, and automation into one intelligent platform. We serve facility directors, operators, and frontline teams who need real-time clarity and efficiency across their buildings and assets. As we scale, we're expanding our marketing team with a strategic, experienced product marketer who will help strengthen our position and accelerate growth.

At FacilityOS, we are focused on fostering an innovative and collaborative work culture that recognizes and values the contribution of every individual. We prioritize employee engagement, actively encouraging participation and the sharing of information and ideas.

This is a hybrid position where you'll be required to be in office at least two days a week with the flexibility to work from home the remaining days if desired.

Role Overview

Reporting to the Vice President of Marketing, the Senior Product Marketing Manager will own critical elements of FacilityOS's product marketing function, including product marketing strategy, analyst relations, value proposition development, and partner marketing.

You will define how we articulate our value, shape market perception, and empower our teams and partners to succeed. This role is ideal for a strategic product marketer who navigates seamlessly between big-picture storytelling and hands-on execution—and who is ready to grow into a people leadership role as our team expands.

You Will Own

• Collaborate cross-functionally to develop and continuously refine the overarching product marketing strategy aligned to company and product roadmaps.
• Translate market dynamics, customer insights, and competitive trends into actionable direction for messaging, positioning, and GTM motions.
• Execute go-to-market plans that meet financial and product adoption targets.

Promotions & Campaign Alignment

• Partner with demand generation to design high-impact product promotions and thematic campaigns.
• Ensure promotions reflect accurate messaging, value drivers, and audience insights.

Analyst Relations

• Own relationships with key industry analysts and research firms.
• Drive FacilityOS inclusion and performance in relevant reports, briefings, and evaluations.
• Ensure FacilityOS is well represented on analyst and review platforms.
• Create briefing materials, guide competitive positioning, and lead internal preparation sessions.

Value Proposition & ROI Story

• Continually craft a differentiated, compelling value proposition and platform narrative that resonates with buyers across segments.
• Work with sales enablement and customer experience leaders to ensure customer facing team members can confidently articulate business value.

Partner Marketing

• Build GTM programs that support partner acquisition, enablement, and co-marketing initiatives.
• Create partner-ready messaging, positioning, and demand assets that amplify joint value.

You Will Support

Product Launches

• Collaborate on launch planning and execution by providing messaging, market insights, and positioning guidance.
• Support launch documentation, internal enablement, and marketing activation.
• Contribute insights to the ongoing competitive program by identifying trends, capturing field intel, and supporting enablement materials such as battlecards.

Vertical Content

• Assist in developing industry-specific messaging, playbooks, and content that aligns products to unique vertical needs and workflows.
• Support creation of sales collateral, pitch decks, one-pagers, and proof materials.
• Assist in keeping content aligned with the latest messaging frameworks.

AI Enabled GTM Initiatives

• Create inputs and product context to train GTM AI agents – including data, scripts, and playbooks.
• Ensure alignment between AI outputs, product narrative, and GTM positioning.

What You'll Bring

• 5–8+ years of B2B SaaS product marketing experience.
• Demonstrated success owning end-to-end product marketing responsibilities (strategy, messaging, value story, enablement).
• Strong communication skills—able to synthesize complexity into clarity.
• Proficiency in building buyer personas and mapping buyer journeys.
• Experience collaborating with Product, Sales, Customer Success, and leadership teams.
• Comfort working in a fast-paced environment with evolving priorities.
• A strategic mindset paired with a bias toward action.
• A Bachelor's degree in business administration or equivalent.
• Knowledge of the Pragmatic, Strategyzer or PMA framework is a plus.

Why FacilityOS

• Shape the narrative of an emerging category in a fast-growing company.
• Work alongside a talented team that values clarity, ownership, and continuous improvement.
• Competitive compensation and benefits.

The FacilityOS Commitment

We believe that a diverse team is the key to innovation and growth. We are an equal opportunity employer that value diversity at our company and encourage all candidates to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

FacilityOS will accommodate individuals with disabilities through each stage of the recruitment and selection process. Please advise us of any needs when your interview is booked, and we will do our best to meet your needs.

Please note that all candidates must be legally eligible to work in Canada and have the ability travel in Canada, the United Kingdom, United States and the Nordics.

Background and Reference Checks

Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check and employment and educational verifications. A reference check will also be conducted.

FacilityOS thanks all candidates for their interest, however only those selected to continue in the process will be contacted.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications. These tools assist the recruitment team but do not replace human judgment. All advancement and hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us or click here.

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To apply

Please apply via the attached link