Marketing Lead - Toronto, Canada - 247 Labs Inc

247 Labs Inc

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Responsibilities:

Develop and execute performancedriven digital marketing campaigns to generate highquality leads for IT, software, or B2B companies.
Plan, set up, optimize, and manage Google Ads campaigns to drive targeted traffic and maximize conversion rates. Analyze website traffic data using tools like Google Analytics to identify areas for improvement and optimize user experience.
Manage online directories and listings to improve brand visibility and increase lead generation opportunities.
Write compelling ad copy, website content, and blog posts that align with the target audience and marketing goals.
Stay updated on the latest SEO trends and techniques to optimize website content for search engines and improve organic rankings.
Conduct SEO audits and implement onpage and offpage SEO strategies to improve website visibility and drive organic traffic.
Utilize graphic design skills to create visually appealing marketing materials, including banners, infographics, and social media graphics.
Manage social media platforms, including content creation, scheduling, engagement, and performance tracking.
Collaborate with crossfunctional teams, including sales and product, to align marketing strategies with business objectives.

Preferred Qualifications:

Proven experience as a digital marketer in delivering performance for IT, software, or B2B companies.
Strong track record in generating leads through digital marketing channels.
Proficiency in Google Ads and Google Analytics.
Excellent analytical skills and ability to derive actionable insights from data.
Familiarity with online directories and local SEO strategies.
Exceptional copywriting skills with the ability to create persuasive ad copy and engaging website content.
Sound knowledge of SEO principles and techniques.
Experience with SEO management tools and platforms.
Some Graphic design skills and proficiency in Adobe Creative Suite or similar software.
Proven experience in managing social media platforms for business.
Strong project management skills and ability to handle multiple tasks and deadlines.
Google analytics certification is preferred but not required

If you're interested in this position, please submit your resume, portfolio, and any relevant examples of your work. We look forward to hearing from you