Commercial Brand Marketing Lead - North York, Canada - Enbridge

Enbridge

Verified Company

North York, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Posting End Date:
February 09, 2024

Employee Type:
Regular-Full time

Union/Non:
This is a non-union position

Come make a difference in revolutionizing the way businesses and individuals adopt cleaner energy solutions, as Enbridge Sustain, a leading provider in the energy industry embarks on this groundbreaking initiative.

We have an exciting opportunity for a Commercial Brand Marketing Lead, to join our Toronto team.

In this role, you will lead a team of professionals and leverage innovative marketing strategies expertise to orchestrate the development and execution of strategic marketing initiatives to drive Sustain's growth and expansion within the B2B sector (business-to-business).

What is Enbridge Sustain? With over 175 years of energy industry experience, we understand the importance of reducing emissions, improving energy efficiency, and strengthening resilience in the face of changing climate and rising energy costs

Our aim is simple:

make it easier and more affordable for customers to embrace sustainable energy alternatives, while contributing to a greener future.

Enbridge Sustain will offer customers an end-to-end solution, from design and installation to maintenance and support, eliminating the complexities and challenges associated with conventional heating and cooling equipment and future sources of alternative energy.

Do you have outstanding communication, analytical, critical thinking, and collaboration skills? Do you describe yourself as proactive, data and results driven? And do you excel in a fast-paced, dynamic environment with challenging priorities? If so, we love to hear your story

Note:
Internally you will be known as Supervisor, Commercial Brand Marketing.

What you will do:

Marketing Strategy: Develop and implement comprehensive B2B marketing strategies aligned with Enbridge Sustain's objectives to generate leads, acquire new customers, and increase revenue
Campaign Leadership:

Lead all aspects of marketing campaigns across various channels, including digital, trade shows, industry publications, and traditional marketing avenues, ensuring consistency across all channels, maintaining brand integrity and reputation

Customer-First:

Leverage research and competitive analysis to stay abreast of marketing trends, opportunities, and areas of growth within the B2B sector

Industry Leadership:

Craft compelling and targeted content strategies tailored for B2B audiences including whitepapers, case studies, webinars, and industry-specific content

Analytics Mindset:

Establish key indicators and metrics to measure performance and optimize strategies based on data-driven insights

Budget Management:

Own the B2B marketing budget within the larger marketing P&L, working with the Senior allocate resources efficiently across various campaigns and initiatives to achieve maximum value.

Who you are:

7+ years of experience in B2B marketing including accountbased marketing, lead generation and nurture strategies (Bonus points if you have experience within the energy space (i.e HVAC, utility, etc) Experience leading, mentoring, and growing a team. Bachelor's degree in business, marketing, or communications. Strong understanding of digital marketing, social media, content creation, and analytics. Proficiency in market research, data analysis, and strategic thinking abilities. Experience in brief writing for marketing campaigns. #joinourteam #LIhybrid

If you're looking to work for an innovative, inclusive employer that offers opportunities for growth, a competitive benefits and pension plan, and generous time off, Enbridge is your place.

Diversity and inclusion are important to us. Enbridge is an

Equal Opportunity and Affirmative Action Employer

We are committed to providing employment opportunities to all qualified individuals, without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting

Information For Applicants:

Applications can be submitted via our online recruiting system only.
We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted.