Event Planner - Toronto, Canada - Tourism Industry Association of Ontario
Description
Company Summary:
Destination Toronto is the official destination marketing organization for Toronto's tourism industry.
Destination Toronto focuses on promoting and selling the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers.
Officially operating as a not-for-profit agency, Destination Toronto has over 1,200 members and is a partnership of public and private sectors.
- Location: 85 Curlew Dr, Toronto ON M3A 2P8
Closing Date: 11 May 2024
- Job Type: Full-Time
- Job Category: Experienced
ROLE SUMMARY
Our Event Planning team are an integral part of the Global Sales & Services team, with planning and logĂstical responsibility for Destination Toronto Corporate Events, booth builds & activations and select in-market sales engagement.
Additional scope of the role includes, support of events such as sales and planning sites, Fam programming, industry hosting events ensuring they positively impact the conversion of prospects to confirmed clients, as well as representing the Destination's brand with the highest level of expectation.
CORE RESPONSIBILITIES
- Informs on and follows budget allocations in keeping with departmental business plan and strategy
- Support to Director, Destination Services & Events on major industry event hosting and our highest value clients as part of the Client Advisory Board
- Planning and execution responsibilities for Destination Toronto key corporate events
- Design, logistics and production responsibilities for trade show booths and event activations
- Collaborate with Marketing on creative themes across inmarket lead generation and business development efforts and ensure all Destination Toronto activations (events, trade show booths, hosting, etc.) reflect the destination narrative.
- Oversee RFP process and manage external partners such as event management agencies, booth builders, F&B vendors and more
- Ensure Destination Toronto's CRM database is up to date with activations
- Collaborate with on client gifting strategies
- Proactively provide creativity on event trends and innovation
- Ability, willingness to travel, attend local and international events on evenings and/or weekends is required; flexible to work evenings and weekends, oncall as team needs require.
KEY PERSONAL ATTRIBUTES
- Selfmotivated, solutionsdriven mindset
- Able to thrive in a high pressure, multiple demand environment
- Strong innovative and creative outlook
- Customer / Client Focused with Industry Experience (meeting planning/event execution)
- General knowledge of consumer and B2B marketing
- Skilled Internal / External Collaborator & Communicator
- Excellent Verbal / Written Communications
- Exceptional Consultative Skills and Adept Negotiator
- Financial Management
- Diplomacy, tact and a collaborative nature
KEY RELEVANT EXPERIENCE & EDUCATION
- A university or college degree with an emphasis in business, marketing, project management or hospitality, and/or at least five years of related experience which may substitute for academic experience.
- Experience with CRM software is an asset
- Familiarity with trade show logistics, booth build planning and execution
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