Social Content Marketing Strategist - Toronto, Canada - University of Toronto

University of Toronto

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Date Posted:04/18/2024

Req ID: 37026

Faculty/Division:
UofT Scarborough

Department:

UTSC:
Marketing and Communications

Campus:
University of Toronto Scarborough (UTSC)

Position Number:

Description:

About us:

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe.

Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities.

The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

Your opportunity:

The Marketing & Communications team at The University of Toronto Scarborough is growing and we are looking for a dynamic, innovative digital storyteller to join us.

Our team is a highly collaborative group of Marketing Communications professionals, driven to find new and creative ways to reach our audiences.

We uncover the most inspiring and impactful stories from our communities and share those moments with audiences locally, nationally and internationally.

We bring the U of T story to life, every day.

We are looking for a talented Social Content Marketing Strategist to join the team.

In this role you will contribute to the implementation of an integrated multi-channel social marketing strategy for U of T Scarborough.

You should have extensive experience creating compelling social media content, building engaging social campaigns, and advising on best practices and strategies to maximize social advertising, marketing and communications initiatives.

This role requires a collaborative communicator with the ability to build strong relationships with stakeholders and partners. You should have expert level understanding of social platforms and related audiences. You should also have a talent for crafting custom content and messaging appropriate for each platform and audience. We are a data-driven team so a thorough understanding of analytics is critical.

U of T Scarborough is rich with diverse stories and we need someone to join the team and help bring these stories to the world.

If you are interested in working with an iconic Canadian brand, are excited at the prospect of being a part of a purpose-driven organization with a social conscience, and thrive in a fast-paced team environment, this might be the perfect opportunity for you.

Innovative, agile creatives are asked to apply Whether you are from higher education, agency, media, broadcast, start-up, non-profit, or another sector, bring your talents to our team.

Join us and help share the U of T Scarborough story.

Your responsibilities will include:

Implementing digital communication plans across a broad range of marketing/communication channels
Advising on best practices and strategies to maximize social media initiatives
Developing a social media plan that supports marketing/communications strategy
Creating and maintaining presence on social media platforms and advising on best practices and strategies for content marketing
Developing and implementing content generation and marketing plans that support strategic objectives
Fostering and maintaining positive relationships with targeted social media communities
Analyzing the effectiveness of campaigns and/or programs using metrics

Essential Qualifications:

Bachelor's Degree specializing in digital media, digital marketing, communications or an acceptable combination of equivalent experience
Minimum four years experience implementing integrated multichannel social marketing and communications strategies that drive strategic business objectives with successful social media campaigns
Proven experience conceptualizing, developing and executing high impact, social media marketing campaigns based on departmental strategic plans
Extensive experience managing LinkedIn, Instagram, YouTube, Facebook, TikTok, X, and social media advertising (including paid) in a complex organization
Comprehensive understanding of Google Analytics and other ROI tracking tools
Demonstrated experience creating innovative digital marketing solutions
Proven ability to build highly engaged social communities
Demonstrated experience balancing competing priorities and multiple projects concurrently and within tight timelines
Wellinformed on industry best practices and trends in digital communications
Demonstrated experience pitching original story ideas and completing all phases of the creative process including: concept development, research, interviews, writing, recording, editing, distribution, etc.
Senior level writing and editing skills
Advanced content creation skills with vast experience and expertise in video production, editing, sound and lighting
Deep knowledge of digital media platforms, social media marketing and aud