Assistant Brand Manager - Vancouver, Canada - Rubicon Organics Inc.

Rubicon Organics Inc.

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

With a broad portfolio of brands ranging from premium through to mainstream, encompassing multiple strains and formats, Rubicon Organics is looking for a consumer-driven marketer to be our new Assistant Brand Manager across our portfolio.

If you're a consumer driven marketeer, with an insatiable curiosity and hunger to grow, we'd like to meet you

Purpose of the Assistant Brand Manager role

As a custodian of the brands, assist with the continued progression of brand health through an evolving brand positioning embedded firmly in consumer/shopper driven insights
Support your brand lead in the strategic annual brand planning cycle, ensuring strong executable plans are embedded across the company
As a member of the Marketing team, role model the mission, vision and values of Rubicon organics and instilling passion for our brands companywide.

We are looking for an outstanding Assistant Brand Manager:

An agile, hands on team player with a passion for consumer marketing
Ability to engage confidentially across all levels within the organisation
A team player who wants to deliver a broad business impact, through their participation and contribution

Responsibilities

BRAND

Development and implementation of activation briefs (TTL), resulting directly from an aligned Annual Planning Cycle, to actively improve brand conversion
Collaboration with the innovation team and crossfunctional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies.

DATA DRIVEN INSIGHT

Accountable for brand health and performance through monitoring and improving critical brand metrics including awareness, trial, penetration, brand equity measures, value/volume share, distribution, ROS, forecasting, price compliance etc
Monitor and report on market trends, research outcomes and competitors' effectiveness

COMMERCIAL

Partnership with sales team to execute channels strategies including implications for assortment, merchandising, pricing and sizing, new business opportunities, and tracking of new item distribution and performance.

COMMUNICATION

Assist with the development and execution of a datainfluenced marketing strategies with a heavy focus on digital marketing channels.
Measure and report performance of all marketing campaigns, and assess ROI and KPIs

What You Need

5+ years proven working experience with brand marketing in a CPG industry
Degree in marketing or a related business field
Proven ability to develop and implement consumer driven brand strategies
Datadriven thinking partnered with a creative mind
Solid verbal, written, and interpersonal communication skills and the ability to influence crossfunctional teams
Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change
Be based in greater Vancouver area or willing to relocate