Senior Marketing Manager, CRM - Toronto
1 day ago
Job description
Overview
The Senior Marketing Manager, CRM is responsible for developing and executing customer lifecycle and retention campaigns that drive engagement, loyalty, and revenue growth.
This role leverages customer data, segmentation, and personalization to deliver timely, relevant, and impactful communications across channels such as email, SMS, push, and in-app messaging.
ResponsibilitiesActively contributes to the CRM and customer lifecycle marketing strategy aligned to business goals
Design and manage lifecycle journeys including onboarding, activation, retention, upsell, and win-back
Develop segmentation strategies using behavioural, transactional, and demographic data
Lead end-to-end execution of CRM campaigns across email, SMS, push, and in-app channels
Partner with creative and brand teams to deliver high-quality, on-brand messaging
Establish testing and experimentation frameworks (A/B and multivariate testing) to continuously optimize performance
Define KPIs and measure CRM performance, including engagement and conversion
Translate insights into actionable recommendations and improvement
Influence stakeholders through clear communication and data-backed recommendations
Identify opportunities to improve processes, workflows, and data integrations
Stay current on CRM trends, tools, and privacy/compliance requirements
Qualifications
7+ years of experience in lifecycle, CRM, or retention marketing
Proven experience owning CRM execution across multiple channels (email, SMS, push, in-app)
Strong understanding of customer lifecycle frameworks, segmentation, and personalization strategies
Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, or similar)
Demonstrated ability to use data and analytics to drive decision-making and optimize performance
Experience designing and executing A/B and multivariate tests
Strong project management skills with the ability to manage multiple initiatives simultaneously
Excellent communication and stakeholder management skills
Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit:
Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Toronto, Ontario $95,000 -$128,500 CAD
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