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Digital Content Coordinator - Edmonton, Canada - Everyday People Financial Corp.

Everyday People Financial Corp.

Verified Company

Edmonton, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Everyday People Financial Inc. (or "EP") is a new and growing financial technology (FinTech) consumer finance company. At EP, our people come first. We offer a fun, supportive work environment and encourage authenticity at work. Our Brand and Communications team is fun, flexible, self-motivated, and prides themselves on achieving best-in-class service.

Key Responsibilities

Support EP's brand by writing and editing compelling copy that communicates our brand voice while engaging our target audience.
Research, edit, write, factcheck, review and publish communications material for internal and external stakeholders.
Identify and implement initiatives and creatives that best targets our clients online
Create engaging social media content for our various channels including Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube and other businessrelated platforms.
Optimize the organic use of social media platforms with growth and lead nurturing as your guiding principles.
Social media management, monitoring and reporting.
Coordinate with thirdparty design and digital vendors on various projects.
Support with communications and marketing requests from various EP business verticals.
Use creativity and innovation to approach projects and solve problems.
Use WordPress, SendGrid / Active Campaign, MailChimp, Google Analytics, and Salesforce CRM to set up and measure lead capture and nurture campaigns.
Project manage client journey optimizations and standalone campaigns, aligning tactics with the overall program strategy.
Synthesize data across multiple systems and touchpoints to identify opportunities for program optimization.
Partner with frontline client consultants to measure the performance of clientfacing communications and processes.
Support the development of a new digital engagement and conversion tracking funnel.

What It Takes To Succeed

2+ years of experience in communications, marketing, website management or advertising.
Postsecondary diploma or degree within communications or marketingrelated field.
Ability to work 40 hours per week with additional hours as required, as is determined by business demands.
Previous experience and an indepth understanding of Google Analytics (certification is an asset).
Experience acting as a webmaster.
Competency managing social media channels with content management software such as Hootsuite is preferred.
Exceptional written English, with the ability to write, composite, edit and proofread blogs, articles, webpages, social media, and variety of media.
Working knowledge of how to drive meaningful and engaging user experiences via marketing automation, as well as audience segmentation.
Experience planning, executing, and analyzing marketing campaigns.
Understanding of SMS and push notification strategy and execution.
Experience and advanced understanding of both CRM and content management (Salesforce CRM and WordPress preferable).
Agility and ability to multitask in a highpaced environment while maintaining. attention to detail with competing deadlines.
Proficiency in Microsoft Office (Word, PowerPoint, Excel).
Strong analytical skills and proficiency in data management.
Ability to use the Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Experience working in the financial sector is considered a strong asset.