Marketing Manager - Burnaby, Canada - Rentrax Software Inc.

Description

Do you want to work somewhere unique and have a direct impact on the company's growth trajectory? Are you an excellent communicator with an outgoing and charismatic personality?

If your answer is "YES", please continue reading

Help Rentrax Software Inc. continue to build our brand. We're all here because we believe we're creating something extraordinary.

In this full-time Marketing Manager role, you will develop, execute and measure strategic marketing campaigns in order to attract potential customers and retain existing ones.

Your success in this role will be determined by the number of sales qualifying leads you secure.


The Role Details:
- $60,000 - $70,000 base salary
- bonus opportunities
- full-time role

• Hybrid role Willingdon Ave, Burnaby, BC
• Start date as soon as possible

Responsibilities and duties:

• Search for prospective clients, partners and new target segments and increase awareness in these areas using marketing campaigns, trade shows, webinars, presentations, cold calling and meetings with the goal of creating sales qualifying leads.
• Coordinate graphics and content needed for proposals, social media, and external promotions.
• Maintain and grow company Customer Relationship Management by implementing marketing and advertising campaigns and presentations in alignment with marketing and advertising strategies, plans, and objectives.
• Take the ownership of the Company website and work with designers and developers to effectively reflect products and services value proposition.
• Set up / maintain the Company social presence in popular social and professional media outlets; train employees how to use and contribute with relevant content to generate inbound and outbound leads.
• Search for and join social groups, magazines, associations and tradeshows that company's prospect clients may join and target those with proper marketing tools.
• Annually compile SWOT Analysis to develop and implement marketing strategy in capturing market share.
• Work with stakeholders to design and implement and track SEO improvement strategies.
• Set up and manage Google Analytics, AdWords and other and other online marketing tools and provide weekly reports.
• Provide research and collect data from the marketplace and consolidate information into actionable items, reports, and presentations.
• Understand business objectives and design surveys to discover prospective customers' preferences.
• Lead recruiting, training and orientation activities of new hires. Mentor new and current staff to encourage personal growth
• Accomplishes staff results by communicating job expectations, planning, monitoring, and appraising job results.

Individuals with the following traits, skills and experiences should apply:

• 5+ years' experience in b2b SaaS marketing field (preferably in one of competitors)
• Post secondary education in Marketing and Sales
• Excellent knowledge in online and digital marketing including but not limited to LinkedIn
• Proven expertise working Hubspot CRM
• Excellent business development skills, strong knowledge of lead generation and nurturing
• Exceptional communication skills in English, bilingualism in Spanish or French is an asset
• Team mindset with a collaborative approach with the ability to work independently
• Deep belief in customer satisfaction with ability to build strong client relationship
• Ability to travel internationally, if required
• Goal oriented, organized, outgoing, patient and persistent
• Experience in the rental industry is an asset

The Company
Rentrax Software Inc. is a Vancouver-based company specializing in developing cloud base software as a service for equipment rental businesses.

Rentrax system comprises comprehensive and easy-to-use features designed to streamline your rental operation by optimizing your rental activities and reducing human error.

For more information please visit:

Interview Process:

If you are chosen to move forward, our interview process follows this sequence:15-minute phone screen interview

60-minute technical interview

Competency based testing

Reference checks.

A decision is communicated, and a verbal offer is extended.


Our Commitments
Rentrax Software Inc. is an equal opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes, including our work environment.


Salary:
$60,000.00-$70,000.00 per year


Benefits:

• Extended health care
• Stock options
• Work from home

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location:
Hybrid remote in Burnaby, BC V5C 0J3