Jobs

    Manager MarTech - Canada - Novartis Farmacéutica

    Novartis Farmacéutica
    Novartis Farmacéutica Canada

    2 weeks ago

    Default job background
    Description
    • Create detailed reporting of client customer and channel communications data
    • Set and review standard media, CRM and website KPI reports to monitor performance of campaigns using analytics tools such as Google Analytics, Salesforce and internal data sources.
    • Create detailed reports of sitewide customer behavior, navigation behavior, and potential UX improvements.
    • Work on platform migration for getting better data visualization and on reporting automation.
    • Execute a plan on building the foundations to activate on a CDP.
    • Identify optimal customer journeys and collect insights on customer needs to improve personas.
    • Mentor and train colleagues to use data and tools to improve their business performance and strategy
    • Convert insights into engaging, actionable and easy to digest presentations
    • Proven work experience in the Marketing industry as a Digital Marketing Analyst, Digital Marketing Strategist, Digital Marketing Specialist, or a similar role
    • Versed in digital analytics tools such as Google Analytics and understanding of key metrics to monitor the customer journey and program effectiveness.
    • Ability to translate strategy into operational and execution excellence with on-time delivery
    • Experience in driving and influencing change across a complex environment including senior stakeholders
    • Experience with: MS Office, Power BI, Google Analytics, Salesforce Marketing Cloud or other CRM tools. Understanding of SEO/SEM and UX/UI best practices.
    • Excellent storyteller

    Analytical Thinking, Strategic Thinking, Project Management, Problem-Solving, ROI Measurement, Effective Communication, Digital Marketing Knowledge, Continuous Learning, Team Leadership

    Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?

    Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up:

    Division International

    Business Unit Pharmaceuticals

    Location Canada

    Site Montreal

    Company / Legal Entity CA04 (FCRS = CA004) NOVARTIS PHARMA CANADA INC.

    Functional Area Marketing

    Job Type Full time

    Employment Type Regular

    Shift Work No

    Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

    #J-18808-Ljbffr
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