Sales Manager - St. John's, Canada - Alf Enterprises Ltd. (S'Pairs Optical)

Description

• Plan, direct and evaluate the operations of S'Pairs Optical wholesale and retail sales.
• Create an online platform to sell optical products to opticians and optometrists.
• Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales.
• Develop and implement marketing strategies to attract new customers and retain existing ones.
• Determine merchandise and services to be sold, and implement price and credit policies.
• Source and negotiate with vendors when necessary to procure merchandise for resale.
• Monitor and order eyewear, contact lenses, and other optical products.
• Ensure proper stock levels and manage supplier relationships.
• Hire, train, and supervise staff, including optometrists, opticians, receptionists, and technicians.
• Manage staff and assign duties.
• Oversee the use and maintenance of optometric equipment and software systems.
• Plan budgets, authorize expenditures, and monitor revenues.
• Oversee billing procedures, insurance claims, and financial transactions, as well as managing patient accounts.
• Evaluate and improve customer service and respond to customer requests and issues.
• Address staffing requirements, including the hiring, development and retention of staff.
• Participate in local community events or initiatives to promote the optometry practice.
• Stay uptodate with industry trends, regulations, and advancements in optometry.
• Address operational challenges and find efficient solutions to improve practice performance.
• Provide regular reports to the practice owner or higher management on key performance metrics and goals.
• Collaborate with optometrists and other staff to ensure a cohesive and efficient practice.
• Ensure the practice adheres to all relevant legal and regulatory requirements.
• Maintain a clean and safe environment in compliance with health and safety regulations.
• Manage patient records, electronic health records (EHR), and other documentation in accordance with privacy laws.

• Education background in a related field.
• Minimum 8 to 10 years experience in optical industry sales & wholesale markets or in optical fashion retail/other product sales in optical industry.
• Valid Driver's License.
• Advanced written and verbal communication in English.
• Good working knowledge of industry dynamics and trends required combined with strong knowledge in optical frames & ophthalmic lens industry.
• Able to quickly build confidence and relationships with customers.
• Independent, creative and innovative thinker who thrives on selling in a consultative selling environment.
• Strong presenter who has the ability to express ideas that build commitment and trust.
• Practice Development experience.
• Strong knowledge in diagnostic tests.
• Advanced optic skills.
• Task oriented with a strong focus on details and results.
• Customer satisfaction oriented, and a collaborative team player.
• Computer literacy in MSOffice and experience with a computerized sales administration system.
• Strong sense of business acumen with proven analytical ability, organizational and negotiating skills.

• Commission pay