SEO and Web Specialist - Toronto, Canada - Cypfer

Cypfer

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Us:

Key Responsibilities:

Conduct thorough SEO audits for our website, identifying areas for improvement and

optimization.

Implement onpage and offpage SEO strategies to improve our organic search rankings and

visibility.

Monitor and analyze SEO performance using tools like Google Analytics and SEMrush.
Collaborate with content creators to ensure SEO best practices are followed in content creation

and publication.

Keep uptodate with the latest SEO trends, algorithms, and ranking factors.
Manage and improve organic search engine performance based on clickthrough rates, traffic,

and conversions.

Optimize website content, landing pages, and paid search copy.
Direct offpage optimization projects (e.g., linkbuilding).
Collaborate with web developers and marketing team to properly implement SEO best practices

in coding and campaigns.

Report to stakeholders on performance metrics, and make adjustments as necessary.

Qualifications:

Bachelor's degree in Marketing, Information Technology, or related field.
Proven experience in Search Engine Optimization (SEO).
Strong understanding of search engine algorithms and ranking methods.
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
Knowledge of keyword research and data mining tools.
Able to complete competitive analysis of other companies within the industry.
Excellent written and verbal communication skills (for producing high quality content and

working with team members).

Familiarity with WordPress or other content management systems.
Experience with other aspects of marketing, such as customer growth and promotion, is a plus.

Cypfer is an equal opportunity employer. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.

We thank you for your interest in joining the Cypfer team While we welcome all applicants, only those who are selected for an interview will be contacted._