Content Marketing Specialist - Waterloo, Canada - University of Waterloo

University of Waterloo

Verified Company

Waterloo, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

Overview:

Term: 14 Months

Reporting to the Associate Director, Marketing and Digital Sales the Content Marketing Specialist is a thought-leader and creative storyteller who plays a key role in the development and implementation of all activities associated with an integrated WatSPEED marketing and communications strategy.

The incumbent is responsible for the development and implementation of day-to-day editorial planning, content strategy, and content production to advance the University's lifelong learning initiatives and enhance its reputation.

The incumbent will develop and maintain productive working relationships with colleagues on the WatSPEED team, along with partners in faculties, departments, schools, and units at the University of Waterloo in order to collaboratively plan content and strategically deploy multi-platform communications plans that provide just-in-time information to prospective learners and their key influencers at each stage of their decision-making process, mapped to the marketing funnel.

Responsibilities:

Creating and optimizing content to achieve department goals

Manages the execution of WatSPEED's multichannel content strategy across a variety of platforms for domestic and international audiences, in order to ensure effective and timely messaging, implementation of best practices, and coordination of efforts across the team
Directs the daytoday communications and editorial calendar for WatSPEED, identifying and delegating new opportunities as they arise
Maps content to the marketing funnel and makes datadriven decisions and adjustments to the evolving content marketing strategy
Partners with WatSPEED colleagues to conduct research, interviews, write, edit, and factcheck a variety of marketing materials in support of the overarching WatSPEED marketing plan
Works with colleagues to establish research objectives and create data analysis solutions to inform decisionmaking, strategy development, messaging, and budget spend; to determine the optimal methods of evaluating the effectiveness of the strategies for which they are responsible; and to ascertain and recommend the most effective enhancements
Applies an extremely high standard with regard to grammar, punctuation, and language usage, and for ensuring all materials safeguard the outstanding Waterloo reputation and position WatSPEED as an innovative, highquality
Works closely with the Associate Director, Marketing and Digital Sales and Manager, Insights and Digital Sales to plan, develop, deliver, and evaluate integrated content marketing plans

Collaborates, advises, adn consults

Works closely with WatSPEED team to ensure messaging is cohesive, consistent, and welltimed, and shares knowledge so all team mebers can incorporate new information into initiatives
Advises the Associate Director, Marketing and Digital Sales and Manager, Insights and Digital Sales and other team members with respect to new or evolving marketing strategies for lifelong learning
Interacts with the WatSPEED team, and partners in faculties, departments, schools, and units, with respect to scheduling campaigns and contributing to a holistic campus content plan
Interacts with marketing and communications professionals across the University to share best practices and research and seek opportunities to integrate communications efforts
Coordinates editorial calendar with colleagues across the Marketing and Digital Sales team to ensure the integration and consistency of messaging of marketing materials and to avoid duplication of effort and audience fatigue
Advises Creative Services on the WatSPEED brand and voice within marketing materials, and facilitates negotiations related to production schedules, vendors, and budget
With recognition and understanding of the disparate priorities of University partners, proactively establishes and fosters collaborative relationships with partners in faculties, departments, schools, and units in order to build consensus, and to coordinate the alignment of recruitment activities so that the needs of other areas are balanced with the effective marketing of WatSPEED
Represent WatSPEED at universitywide communications meetings, proactively providing expertise and insight with respect to marketing and communications and advocating on behalf of the lifelong learning audience
Develop positive relationships within and among WatSPEED and their primary stakeholders, and identify opportunities for internal collaboration and consultation with key departments such as University Relations, etc.

Understands and applies current, relevant market research and institutional knowledge

Maintains a clear understanding of generational characteristics and the needs of prospective learners and their key influencers at every stage of the marketing funnel to enhance content strategies
Strategically reviews scholarly research to discern content of interest to WatSPEED target audience
Evaluate