Manager, Digital Acquisition Initiatives - Toronto, Canada - Sun Life

Sun Life

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self.

You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you.

Your leaders will inspire and help you reach your potential and soar to new heights.

Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Reporting to the Director of Social Media Growth & Performance, the Manager, Digital Acquisition Initiatives will work closely with the marketing and sales leadership teams to deliver digital marketing, partner and acquisition programs to meet our growth focused objectives and drive business results.

This person will partner with external and internal teams to identify and launch strategic pilots that create unique interactions with prospects or clients to move them through the marketing sales funnel.

What will you do?

Oversee the planning, execution, and performance of multichannel content, partnership programs and marketing campaigns to drive demand generation
Manage content and partner level program plans to drive engagement
Conduct competitor and industry research to identify partnerships and new areas of opportunity for Sun Life
Creates requisite business cases and drives program alignment across the organization from inception to implementation of new pilots and programs
Partners on the development of relevant content for segments and personas to build market awareness, generate demand, and accelerate the user journey through the marketing sales funnel to become a qualified lead
Partners with technology teams on the successful implementation and execution of programs
Builds and evolves performance reporting to measure the results of pilots and new initiatives and the effectiveness of content throughout the marketing sales funnel
Presents plans, incorporates feedback, and discusses recommendations with various key stakeholders, including senior leaders.

What will you need to succeed?

Digital Marketing and Campaign Execution demonstrated experience in delivering direct to digital marketing programs (social media, paid search, affiliate marketing, partnerships marketing etc.)
Campaign Execution demonstrated experience in managing performancebased digital marketing campaigns
Storytelling

- ability to draw insights from data in a way that influences others

Organizational Skills proven ability to manage multiple initiatives and deliver against required timelines and budget
Relationship Management proven ability to build and cultivate strong relationships with internal/external stakeholders up, down and across the organization
Experience with web analytics tools and marketing technologies (i.e. Adobe and Google)
Understanding of direct response marketing and conversion rate optimization
Solid knowledge of digital media strategies and bid management tools (Search, Social, Programmatic, etc.).
A university degree or diploma in Business, Marketing, or other relevant fields of study.

What's in it for you?

We're honoured to be recognized as a 2023 Best Workplaces in Canada by Great Place to Work Canada
Being part of an organization that offers the best experience by doing what is right and caring for our Clients
Wellness programs that support the three pillars of your health mental, physical and financial
An environment of continuous learning and improvement with a friendly, collaborative and inclusive culture

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work.

Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

74,100/ ,800/120 800

Job Category:

Marketing

Posting End Date:

25/06/2023