Product Marketing Specialist - Kitchener, Canada - D2L

D2L

Verified Company

Kitchener, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

D2L is a cloud company that is modernizing education and building the Future of Work.

The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience - and deliver improved retention, engagement, satisfaction, and results for learners of all ages - in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners.

And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns - and by doing so, we will help improve human potential globally.

The position will cover a range of activities including understanding the markets we serve, trends and opportunities, developing plans, crafting marketing content, web materials, solutions presentations and sales support materials, as well as related campaigns and other marketing activities.

How you'll make an impact:

Create marketing collateral such as product sheets, blog articles, and presentations that effectively communicate the benefits and features of the product to internal and external stakeholders
Develop solutionfocused marketing collateral and assets
Interface with other members of the Marketing team to develop/adapt marketing campaigns/materials including lead generation, brochures, advertising, newsletters and other direct marketing materials to build awareness for and drive new business for specified solution
Collaborate with product experts to create a demo environment to show the features in our products such as creating screenshots
Collaborate with other members of the marketing team for content creation and asset development
Create enablement support materials to ensure sales team can effectively communicate offerings
Engage in release process to stay abreast of all marketable features and products, services and partner solutions as they come to market and be prepared to support the communication rollout as required to launch
Measure and report on program effectiveness
Work and track within defined budget

Competencies (What you'll bring to the role):

Industry Insider: Bachelor's degree in marketing, business, or related field with 2-4 years of experience in product marketing or related field.
Communicator: You've created a collection of collateral and marketing communications. Your excellent written and oral communication skills are top notch. You are a wonderful storyteller.
Go Getter: You have a high motivation with a sense of urgency and willingness to adjust in a fastpaced environment. You are capable of multitasking in a dynamic, rapidly growing organization.
Motivated: You are a selfstarter who enjoys working in a fastpaced, innovative technology environment.
Detail Oriented: You have a keen attention to detail with exceptional analytical and organizational skills.
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True Team Player:

You have the ability to coordinate resources across sales, marketing and services functions and build rapport with sales team and other professional staff.

Understanding of Pragmatic Marketing framework or certification would be an asset.

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following;

Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
2 Paid Days off for Catch the Wave related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.