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Product Marketing Manager - Greater Toronto Area, Canada - AutoTrader

AutoTrader

Verified Company

Greater Toronto Area, Canada

1 month ago

Posted by:

Sophia Lee

beBee Recruiter

Key Areas of Responsibility:

Product Marketing Assets:

Communicating the vision and benefits of new product releases to sales teams, customers and developing sales tools to enhance sales process.
Planning and hosting launch events and updates for new products and services
In collaboration with SMEs, responsible for developing appropriate training and product marketing material for different systems (ex: Platform in Center) and our digital solutions and/or products including internal and external guides, presentations, videos, case studies, and eLearning content
Develop, build training content, collateral, assets (written and video presentations) for external as well as internal audiences on usage best practices, product feature releases
Schedule and deliver product updates and best practice communications for increased engagement and client (user) ROI
Ensure the product marketing material developed explains well the technical side of the system or product/solution, addresses the benefits for the customer (Dealer), and addresses the skills to be developed

Go-To-Market support:

Discovery performing research through focus groups, surveys, client interviews, to support a competitive edge through product evolution. Also researching competitor pricing, marketing content, and strategies.
Validation working with a product to improve product features and their execution
Testing new products and features with clients and services for re
Create marketing content such as case studies, website copy, blog posts, and sales videos
Manage timelines, execution excellence, and relevant messaging, by liaising with stakeholders.

Training projects:

Support in content build, implementation, and administration of our new/ updated Learning Management System.
Support in all training development projects establish resources and timelines for building new courses, training videos, with timely authoring."

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Fitness and wellness

We provide discounts to nationwide gyms, onsite gyms (when we're in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

Benefits from Day 1

Gym discounts
Local inoffice free gyms
Employee and Family Assistance program
Weekly virtual wellness events
In addition to inhouse training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.
Conferences & training budget
Regular internal training programs

Financial planning