Vp, Digital Commerce - Vancouver, Canada - Herschel Supply Company

Herschel Supply Company

Verified Company

Vancouver, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

ABOUT THE ROLE
The VP, Digital Commerce is accountable for the online channel P&L and digital commercial marketing activities for the brand.

They will provide strategic leadership and manage day-to-day execution across key functions including digital marketing, user experience, online merchandising, vendor management, and customer service.

This role is responsible for, eCommerce systems, CRM, and other point solutions. This person will collaborate with colleagues in Marketing, Merchandising, Retail, Sales, Finance, Operations, etc. to help achieve the Company's financial and brand-building objectives. They must be a hands-on, pragmatic leader capable of delivering results in a fast-paced, entrepreneurial environment.

A DAY IN THE LIFE

Our workplace is dynamic, supportive and entrepreneurial in spirit, and we pride ourselves in being a collaborative, open-minded and imaginative team.

On a day-to-day basis, the VP, Digital Commerce will:

Implement and support CRM and other D2C tools
Act as the point of contact for the business group leaders requiring, eCommerce, CRM and other Direct to Consumer functionality
Develop and execute strategy to drive rapid, abovemarket, profitable growth in the ecommerce channel, while achieving sales and margin objectives
Build, in collaboration with Marketing & Digital Director, a strategic roadmap for the brand's online shopping experience and overall presence in web, mobile and social channels
Develop and maintain an active digital marketing and editorial calendar aligned with the brand's business and merchandise strategy
Profitably acquire new customers through marketing channels such as SEM/SEO, affiliates, display, influencers, direct mail, etc.
Increase customer retention and lifetime value through effective use of customer analytics, CRM techniques, targeted marketing, etc.
Collaborate with the Merchandising and Marketing team to effectively present seasonal collections, generate brand excitement, and build demand for Herschel products
Collaborate with the Retail, Sales, and Marketing teams to leverage digital capabilities to help drive sellthrough in wholesale and brickandmortar retail channels
Ensure strong customer satisfaction among ecommerce customers, working with internal and external operational teams to meet and exceed customer expectations
Lead a highperforming digital/ecommerce team that forges strong crossfunctional relationships
Identify, select and manage external technology and business partners; ensure they meet performance and cost objectives
Prepare annual budgets, provide ongoing results analysis and forecasting, and drive prioritization of investments through quantitative business justification
Oversee coordination, delivery, and deployment of ecommerce assets, including site merchandising

ABOUT YOU

Seniorlevel experience in ecommerce, digital marketing, direct marketing, and/or related disciplines
Proven track record in building a successful, fastgrowing ecommerce business, preferably at a lifestyle brand
A background in performance and retention marketing is essential
Strong proficiency in online merchandising, user experience design, and usability best practices
Analytically driven approach to management and decisionmaking, with strong proficiency in web analytics, performance digital marketing, customer segmentation and analytics, and testing/optimization techniques
Previous experience operating in a multichannel environment (wholesale, brickandmortar retail, direct mail, online) a big plus
Track record of innovative strategic thinking combined with pragmatic, rollupthesleeves execution and results delivery
Ability to work across functions and within an executive team to catalyze change in a positive, collaborative, and transparent way
Demonstrated leadership in recruiting, retaining, and managing a highperforming team
Excellent written and verbal communication skills, with the ability to communicate complex concepts and analyses up and down the organization to influence others

Job Types:
Full-time, Permanent