Digital Campaigns Manager - Montreal - Welfare Avenue

    Welfare Avenue
    Welfare Avenue Montreal

    1 day ago

    Full time
    Description

    Overview


    Welfare Avenue is a grassroots, community-driven nonprofit organization committed to advancing the inclusion and well-being of low-income individuals. Our mission is to combat poverty, food insecurity, and social isolation by mobilizing volunteers and resources to deliver inclusive, community-based programs. We champion leadership, partnership, and collective action as tools to create systemic change. Whether through warm meals, targeted outreach, or resource distribution, Welfare Avenue fosters a sense of dignity, belonging, and empowerment for all community members. Our work is rooted in social justice and built on the belief that no one should be left behind.



    Position Summary


    The Digital Ads & Google Ad Grants Coordinator is a pivotal role in driving Welfare Avenue's online visibility, campaign reach, and donor engagement. With access to a $10,000/month Google Ad Grant, this position ensures we maximize the impact of our advertising resources across Google Ads, YouTube, and Meta (Facebook/Instagram) platforms.


    The coordinator will oversee the creation, management, and optimization of digital ad campaigns—tracking performance, analyzing ROI, and aligning campaigns with organizational goals. This role requires a data-driven strategist who can blend creativity with technical expertise to amplify Welfare Avenue's mission, expand our community reach, and attract new supporters.



    Key Responsibilities

    • Campaign Strategy & Execution
      • Manage and optimize the organization's $10,000/month Google Ad Grant account.

      • Design, launch, and monitor digital advertising campaigns across Google Ads, YouTube Ads, and Meta Ads (Facebook/Instagram).

      • Align ad campaigns with Welfare Avenue's strategic objectives (e.g., volunteer recruitment, fundraising, awareness-building).



    • Performance & Analytics
      • Track and analyze campaign performance through Ads Manager dashboards.

      • Conduct ROI and cost-per-conversion analyses to measure effectiveness.

      • Prepare monthly reports with insights, learnings, and recommendations for campaign improvement.



    • Content & Creative Collaboration
      • Collaborate with the Marketing & Communications team to ensure ad content aligns with brand messaging and visuals.

      • Test and refine copy, targeting, and creative assets for maximum impact.

      • Explore innovative approaches to storytelling through video, display, and social ads.



    • Optimization & Compliance
      • Ensure ongoing compliance with Google Ad Grants policies and best practices.

      • Stay updated on industry trends, algorithm changes, and new digital advertising opportunities.

      • Implement A/B testing and audience segmentation strategies to improve targeting.





    Ideal Qualifications

    • Technical & Strategic Skills
      • 2+ years of experience managing digital advertising campaigns (nonprofit or agency background preferred).

      • Proficiency in Google Ads (including Ad Grants), YouTube Ads, and Meta Ads Manager.

      • Strong understanding of analytics, conversion tracking, and campaign optimization.

      • Familiarity with CRM and marketing automation tools (e.g., Keela, Salesforce, HubSpot) is a plus.



    • Analytical & Creative Skills
      • Ability to balance creativity with data-driven decision making.

      • Skilled at interpreting campaign metrics and translating them into actionable strategies.

      • Strong copywriting and visual storytelling instincts.



    • Values Alignment
      • Passionate about social justice, equity, and community impact.

      • Committed to using digital tools to amplify Welfare Avenue's mission.

      • A collaborative spirit with a willingness to test, learn, and adapt.





    Why Join Welfare Avenue?


    As the Digital Campaign Manager, you'll have the unique opportunity to transform digital advertising dollars into tangible impact. Every campaign you run will translate into more meals served, more volunteers mobilized, and more awareness raised for systemic change.


    This role puts you at the intersection of creativity, analytics, and mission—helping Welfare Avenue harness the power of digital ads to expand its reach, engage new supporters, and build long-term sustainability.



    Job Details

    • Seniority level: Entry level

    • Job function: Marketing and Sales

    • Industries: Non-profit Organizations

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