Marketing Manager - Toronto, Canada - Lung Health Foundation
Description
Reports to:
Vice President, Marketing & Communications
Location:
Hybrid (two days in the office per week)
Primary location is the Lung Health Foundation's office in Toronto
Imagine a future where people living with lung cancer have a fighting chance, where no one loses a loved one to asthma, where people with chronic obstructive pulmonary disease (COPD) live their lives to the fullest, where older adults don't lose their independence in life, and where future generations don't suffer the debilitating effects of lung disease.
The Lung Health Foundation's mission is to improve the lung health of Canadians, and we will achieve this through:
Ground-breaking research;
Policy and practice change;
Urgently needed programs and support; and
Public education around lung health issues.
And at the heart of it all? Helping those who have been impacted by lung disease.
POSITION OVERVIEW:
Reporting to the Vice President, Marketing & Communications, the Marketing Manager is a dynamic professional with a passion for building brand identity and crafting compelling content.
Overseeing the Events & CRM portfolio, this individual thrives on managing projects efficiently, excels in promoting and executing marketing events, and possesses a robust understanding of ticket sales and registration flow.
Strong project management skills, coupled with a keen awareness of CRM, particularly Salesforce, and a comprehensive understanding of the digital marketing landscape, are essential assets for success in this role.
RESPONSIBILITIES:
- Develop and execute marketing and communications strategies with a strong emphasis on project management to enhance awareness and engagement.
- Drive national awareness and education campaigns employing strategies that shift perception and change behaviour.
- Actively participate in briefings, research discussions, ideation sessions, etc., as required leveraging CRM data to inform decision making.
- Collaborate with Marketing team, ensuring seamless coordination with other departments when necessary, and utilizing CRM reporting for crossfunctional insights.
- Utilize project management skills to liaise with vendors and internal stakeholders, ensuring timely, strategic, and budgetcompliant delivery of project deliverables.
- Produce original, clear, compelling, and credible content, incorporating brand narrative and storytelling.
- Act as a brand guardian, ensuring internal and external marketing aligns with brand voice, tone, look
- Maintain and execute an editorial calendar for enewsletters and other digital communications.
- Collaborate with other departments to ensure marketing and communication needs are supported to
- Perform other duties as assigned by the Vice President, Marketing and Communications
QUALIFICATIONS:
- Postsecondary education in marketing, communications, or related field
- Minimum 5 years of experience in a similar role, showcasing strong project management skills.
- Proven experience in promoting and executing marketing events.
- Exceptional writing skills, capable of bringing stories to life through emotion.
- Highly organized, with the capacity to manage multiple priority projects and deadlines concurrently.
- Able to effectively manage multiple priority projects and deadlines at the same time.
- A collaborative and creative mindset
- Strong attention and appreciation for detail
- Feb 6, 2024
How to apply:
The Lung Health Foundation is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.
